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Website Promotion & LinkBuilding

“Landing Page Optimization” by Tim Ash: A Review of the 2nd Edition

Cardinal Path blog post

Back in 2008, I read the 1st Edition of Tim Ash’s “Landing Page Optimization – The Definitive Guide to Testing and Tuning for Conversion.” Since then, I haven’t found a more comprehensive book on the topic. For years, I kept … Read Full Post

Goodbye WebShare, Hello Cardinal Path!

Cardinal Path blog post

Six years ago we started WebShare with the singular goal of passing on the knowledge and skills we had acquired in Internet marketing to our clients and partnering with them to take their digital strategy to the next level. Over … Read Full Post

4 Ways Companies are Capitalizing on the Buzz!

Cardinal Path blog post

In the wake of Charlie Sheen’s recent shenanigans, companies with smart marketing people are jumping on the chance to capitalize on the buzz. In case you missed it, Sheen’s been quite busy the last couple of weeks. He’s ranted his … Read Full Post

Specify Your Business’s Service Area within your Google Places Listing

Cardinal Path blog post

Did anyone notice that you can specify a service area in your Google Places Listing? Google Maps began rolling out this feature in late March with little publicity. This is quite a feature for businesses that want to publicize the … Read Full Post

Search Activity Posts Big Numbers

Cardinal Path blog post

It appears that the search market is alive and well. ComScore released the findings from their report showing the worldwide search activity in August of 2007. Google is still the worldwide leader with over 60% of the market share. It … Read Full Post


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