The Blog


Data Visualization: Enabling data-driven business discussions

Source: iStock Photo

By now most organizations buy in to the fact that data is one of their most valuable assets and that they should be making their business decisions based upon insights they derive from it.  It sure helps when you present … Read Full Post

Webinar on Using Google Tag Manager to migrate to Universal Analytics Announced

Cardinal Path blog post

Cardinal Path’s Stephane Hamel will present a session on how to use Google Tag Manager (GTM) to upgrade to Universal Analytics (UA) on February 6th, 2014. The webinar will be a practical demonstration coupled with best practices in using GTM … Read Full Post

Persuasion Profiling: The Next Big Thing in Conversion Optimization?

Cardinal Path blog post

When logging into webinars, I always keep my expectations in check. Often, webinars only offer a somewhat new take on familiar material. Or they’re 90% sales pitch. But on May 30, Tim Ash and Maurits Kaptein hosted a standout webinar … Read Full Post

How to Pass the GAIQ

Google offers the Google Analytics Individual Qualification (GAIQ) which serves as a formal recognition of knowledge in one of the most widely used analytic tools.  If you’re considering taking the exam here are some tips that will help you get … Read Full Post

This Monday: Getting to Know Google Analytics Premium

Cardinal Path blog post

Been finding that you don’t fully understand what Google Analytics Premium is? Still curious about what it could mean for your company? This weekend is your last chance to sign up to join us this coming Monday (the 17th) for … Read Full Post

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