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Web Analytics

Using On-site Search for SEO and SEM Insights in Google Analytics

Cardinal Path blog post

Your on-site search data can be a valuable source of information about what your audiences want and care about. If you think about it, people who are already on your site and enter a search term believe that you have … Read Full Post

Best Practices for Keyword Research

Cardinal Path blog post

You can follow all the SEO fundamentals, optimize your site to its fullest potential, but if you are using the wrong keywords, then you’re just wasting your time. Keyword research has been a constant in SEO, and is one of … Read Full Post

Why do keyword research before a SEO or paid search campaign?

Cardinal Path blog post

Keyword research is an important part of any strategy to increase paid or organic search traffic. It involves using various online tools to discover what words people use while searching for particular information and in what quantities. This background information … Read Full Post

A New Way NGOs Can Understand Their Online Supporters

NGOs and non-profit organizations now have another tool to help learn about the types of people that visit their sites: an integrated CRM and web analytics solution. Find out how this will change how we see our supporters online. Read Full Post

Election Website Showdown 2011: Part 3

Cardinal Path blog post

Now we’re putting the NDP in the hotseat in Part 3 of our Election Website Showdown. Read on and find out how they did. Read Full Post

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