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Web Analytics

How to Collect Precision Data with Events and Virtual Page Views

Without the proper tracking you can't understand all your visitors.

Google Analytics’ “tag every page with this code” method omits a new user’s ability to track page activities that don’t necessarily navigate the user to a new page. Two of my favorite features that address the need to track such … Read Full Post

Getting Your Data Ready for the Move to Universal Analytics

Cardinal Path blog post

Since my previous article on making the leap to Universal Analytics, Google has introduced a tool that makes it even easier to transition your existing Google Analytics web properties to the next version. Using the Universal Analytics Upgrade tool is … Read Full Post

Controlling Tag Firing Order with Google Tag Manager

Google Tag Manager Secrets Revealed

Google announced the release of Google Tag Manager (GTM) on October 1, 2012. Since that time, Cardinal Path has been fortunate enough to put it through its paces, as well as to compare it alongside other commercial tag management systems. Our … Read Full Post

Effective Keyword Categorization Reveals More About Your Visitors

Cardinal Path blog post

When trying to make sense of a huge body of incoming search keywords found in log files collected by a web server or exported from Google Analytics keyword reports, we have traditionally found it incredibly useful to organize these keywords … Read Full Post

Keyword Analysis: How deep is deep enough?

Cardinal Path blog post

Search analysis is a crucial method for understanding visitor intent and many of us have learned about the long tail and its implications on the overall analysis of search terms. The reality is, however, that many organizations are pressed for … Read Full Post


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