Eek-commerce is marketing designed to create an honest sense of fear and foreboding that the consumer may miss out on “something” if they don’t ACT NOW. The biggest problem marketers face today is that consumers are nowhere near as ignorant … Read Full Post
It’s not often us UX folk are offered anything truly new – and actually useful – in terms of tools. Especially free tools. So my discovery (thanks to Mike Jones) of Moqups.com was the best kind of surprise. Moqups is a nifty … Read Full Post
Event tracking is a beautiful thing. With it we can track visitor actions that don’t load the Google Analytics Tracking Code (GATC) such as PDF downloads, image clicks, uses of a tool. In simple terms, it’s widely used to track … Read Full Post
Google Analytics has announced a new A/B testing feature called Content Experiments. This is a pretty significant evolutionary step for Google Analytics in making it an analytics and optimization tool. Think of this as Google Website Optimizer being baked right … Read Full Post
Last week we examined some popular excuses for not doing usability testing. This week, we’ll take a look at conversion testing (aka A/B and Multivariate Testing). 1. “I don’t have the budget to purchase testing software.” Visual Website … Read Full Post
