The Blog


Integrating Optimizely with Google Tag Manager

Integrating Optimizely with GTM

Anyone serious about improving their website must consider using an optimization platform. And what better way than to track results in combination with your Google Analytics data?  In this post I’m going to share how to get Optimizely integrated into … Read Full Post

The Blue Layer: Tags on page and collection

Tag Management Systems Architecture

Every Tag Management Solution (TMS) has its own specifications, tips, and rules. At Cardinal Path, through working day-to-day with different TMS’, I have discovered that what really sets them apart is the User Interface and some specific rules, configurations and … Read Full Post

YouTube Video Tracking with Google Tag Manager (V2) and Universal Analytics: A Step-by-Step Guide

This tag sends in the event data, that is pushed from the dataLayer, to the GA property.

In case you haven’t noticed, Google Tag Manager is getting an upgrade which will soon be automatically pushed by Google to all existing GTM V1 accounts starting June 1, 2015. Voluntary migration to this new version, V2, is also already … Read Full Post

Three Lessons To Remember When Enabling Your Data & Analytics Strategy with Cloud Computing

Three Lessons To Remember When Enabling Your Data & Analytics Strategy with Cloud Computing

If you’re like many organizations, data and analytics are fast becoming a fountain of organizational insights, a source of competitive advantage, and a means to empower your enterprise to make data-based decisions.  The tools and technology that enable all of … Read Full Post


DAA Awards for Excellence Recipients

Cardinal Path, an independent digital data and analytics firm, was awarded the Most Influential Industry Agency/Vendor of the Year by the Digital Analytics Association (DAA) at the annual eMetrics Summit acknowledging the people and organizations that have made a significant … Read Full Post

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