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Tag Management: data layer/DOM-scraping pros & cons

Data Layer

Is the data layer the be all and end all of tag management? In this article, we explore the benefits and caveats of using a data layer versus DOM-scraping techniques.

7 Keyword Match Type Tips

keyword match type funnel

The match types you choose for your paid keywords can have a huge impact on performance. If you read my post a few weeks ago, then you already know how AdWords match types work.  These are seven match type tips based … Read Full Post

Missed AdWords Opportunities with Small Businesses

Cardinal Path blog post

Small businesses are equipped to compete with any sized organization. The questions that are asked after this statement is, why and how? The simple answer is the Internet. There are an endless amount of tools on the Internet that allow … Read Full Post

AdWords Retiring Manual Location Extensions

Google My Business Logo

A few months ago, AdWords introduced upgraded location extensions that allow advertisers to pull addresses from their My Business account. Every time something “Upgraded” gets launched in Adwords, you can expect the old version to be retired eventually. This is now … Read Full Post

How to log into multiple Google Accounts simultaneously

Chrome User Management

If you’re anything like me, you need access to multiple different accounts across multiple different services.  Granted using whatever services inherent user access system is ideal however it’s not always something you can control.  I also, like many consultants, have … Read Full Post

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