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Why Google Analytics Premium

Justin Cutroni at the 2015 Google Analytics Summit

If you are like many organizations, looking to make the most of your increasingly large data sets you may be considering a move to an enterprise-scale analytics platform like Google Analytics Premium. With higher data limits and many powerful advantages … Read Full Post

Harnessing Holiday Shopping Trend Insights from Google

Online Holiday Shopping

The biggest gift-giving season of the year is upon us once again and if you haven’t pulled together your holiday shopping strategy, don’t fret, the folks over at Google have 3 basic tips. Online is where the shoppers go first: … Read Full Post

BigQuery Innovates With New Release

Google BigQuery

This past year has seen a major evolution in the features and functionality of Google’s BigQuery, and last week, Google released some new and exciting capabilities (summarized below). Recently, our data science team at Cardinal Path has seen a lot … Read Full Post

Why Conversion rate isn’t the whole story

Using Customer Data To Predict Value And Optimize Media Spend

Conversion rate is great, but connect the dots between customer data and marketing performance data for true insight At this stage, many marketers have good visibility into the performance of marketing programs. But do you have a handle on the … Read Full Post

Why you need to look at Google BigQuery for your enterprise data

BigQuery for Big Data

It’s been a year since we held the last Google BigQuery webinar and a lot has changed in terms of how the tool is being leveraged by organizations to really take their data – both online and offline – to … Read Full Post

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