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Data Visualization: Enabling data-driven business discussions

Source: iStock Photo

By now most organizations buy in to the fact that data is one of their most valuable assets and that they should be making their business decisions based upon insights they derive from it.  It sure helps when you present … Read Full Post

Controlling Tag Firing Order with Google Tag Manager

Google Tag Manager Secrets Revealed

Google announced the release of Google Tag Manager (GTM) on October 1, 2012. Since that time, Cardinal Path has been fortunate enough to put it through its paces, as well as to compare it alongside other commercial tag management systems. Our … Read Full Post

LavaLife Flirts With Virtual Dating

Cardinal Path blog post

Great minds think alike. (Or is it, “Fools seldom differ”?) Just as I was slamming online dating sites for not providing anything close to a real date experience, one of the biggest players — LavaLife — was working on that … Read Full Post

Chrome "instant" and massive inflation of pageviews

Cardinal Path blog post

Google has tossed a new feature into the latest dev builds of Google Chrome. I'm guessing part of Google's “search before search” campaign, Chrome “Instant” loads pages as you type them. Currently only available to the people brave enough to … Read Full Post

Privacy, Cookies, and Tracking

Cardinal Path blog post

People frequently complain about cookies. They don’t like the idea that their actions are being tracked and watched, so they disable cookies outright. The thing is that cookies are really the least of your problems. Cookies may be a good … Read Full Post


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