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Case Study: Nevada Commission on Tourism Uses Behavioral Insights to Double Conversions

Cardinal Path blog post

The Nevada Commission on Tourism (NCOT) has one simple goal: to drive tourists and travelers to the state of Nevada. While the lights of the Las Vegas Strip provide a compelling global beacon, the state’s hotels, resorts and other tourism-driven … Read Full Post

U.S. Cellular Talks Impact of Digital at Largest Google Hangout Ever

Cardinal Path blog post

”We always suspected that online was driving a larger portion of sales, now we have a feel for exactly how much”, Randy Klodz, Digital Marketing Manager, U.S. Cellular. Cardinal Path client U.S. Cellular was invited to share their story about … Read Full Post

HOW TO GET TO KNOW YOUR CUSTOMER WITH EXISTING DATA? STEP 4: TAKE ACTION

Cardinal Path blog post

In our blog series focused on understanding your customer, we covered: Step 1: Finding and understanding your data sources Step 2: Identifying the big question(s) your organization needs to answer Step 3: Organizing your data to effectively interpret it Now … Read Full Post

HOW TO GET TO KNOW YOUR CUSTOMER WITH EXISTING DATA? STEP 3: GET ORGANIZED

Cardinal Path blog post

In our blog series focused on understanding your customer, we covered the first step focused on finding and understanding your data sources and building rapport with key stakeholders, followed by the second step of identifying the big question your organization … Read Full Post

The State of Digital Analytics Maturity in Europe

Cardinal Path blog post

Online Dialogue, a digital optimization agency in the Netherlands, recently invited me to celebrate their 5th anniversary at the wonderful Kastell de Haar. Preaching to the choir (literally), I shared some insight about the concepts behind the digital analytics maturity … Read Full Post

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