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Cultural Transformation in the Age of Data

Cultural Transformation in the Age of Data

In this blog, guest author Brian Harris, Chief Product & Marketing Officer, Western Union Business Solutions, discusses the role of culture in becoming a data-driven organization.  Adopting a data-driven culture—and changing the mindsets of stakeholders to use data to drive … Read Full Post

How To Turn Data Into Dollars: 3 Stages To Activate Your Data

Turn Data Into Dollars

In this post, originally published by Marketing Land, Dave Booth, the 2014 Digital Analytics Association’s Practitioner of the Year, explains that it’s not just about collecting data. You need to know how to activate that data to extract value from … Read Full Post

Three Lessons To Remember When Enabling Your Data & Analytics Strategy with Cloud Computing

Three Lessons To Remember When Enabling Your Data & Analytics Strategy with Cloud Computing

If you’re like many organizations, data and analytics are fast becoming a fountain of organizational insights, a source of competitive advantage, and a means to empower your enterprise to make data-based decisions.  The tools and technology that enable all of … Read Full Post

CARDINAL PATH NAMED DIGITAL ANALYTICS ASSOCIATION MOST INFLUENTIAL AGENCY/VENDOR OF THE YEAR

DAA Awards for Excellence Recipients

Cardinal Path, an independent digital data and analytics firm, was awarded the Most Influential Industry Agency/Vendor of the Year by the Digital Analytics Association (DAA) at the annual eMetrics Summit acknowledging the people and organizations that have made a significant … Read Full Post

Why you need to brace yourself for Google’s mobile-friendly algorithm update

Top Pages report

There’s a major algorithm update rolling out the week of April 21, 2015 that will affect how sites appear in mobile search results. News of the update has crossed-over from the SEO industry and into IT teams, marketing, and boardrooms … Read Full Post


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