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Strategy

Digital Analytics Certification Program – Information Webinar Jan 21, 2015

Cardinal Path

Cardinal Path’s Alex Clemmons, a senior digital intelligence consultant, along with other industry professionals will be speaking about the digital analytics industry and how the University of British Columbia/Digital Analytics Association Award of Achievement in Digital Analytics can help advance … Read Full Post

How Your Customers Decide What and Where to Purchase

Cardinal Path

You are in the market for a new mobile phone. Friends and colleagues are happy to give their opinion on Android vs. iPhone but for a true comparison, you go online to do your research. While you’re at it, you … Read Full Post

Your Google Shopping Campaign Strategy: Targeting Brand vs. Non-Brand Terms

Cardinal Path blog post

More and more advertisers are shifting budgets towards Google Shopping campaigns due to PLAs’ lower CPC and higher conversion rates. However, compared to text ads, advertisers have less control when it comes to PLAs. If I’m running a text ad … Read Full Post

10 Steps to Visualizing Your Data

eBook

Data visualization, dashboards and visual business intelligence are hot topics. It seems everyone wants to set up a dashboard, create stunning infographics and use visuals for everything from informing prospects and customers, to facilitating the strategic work of their executive … Read Full Post

THE LAW OF ATTRACTION: LYNDA.COM LAUNCHES SEO FUNDAMENTALS COURSE BY DAVID BOOTH

Cardinal Path blog post

Lynda.com, the leading online learning company that helps anyone learn business, software, technology and creative skills to achieve personal and professional goals, has released a brand new course SEO Fundamentals, presented by David Booth, Co-Founder and Senior Partner, Cardinal Path, … Read Full Post

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