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5 REASONS TO PRIORITIZE YOUR MOVE TO GOOGLE UNIVERSAL ANALYTICS ~ NOW AVAILABLE ON-DEMAND

Cardinal Path blog post

During our recent webinar, 5 Reasons to Prioritize your Move to Google Universal Analytics many of our audience members asked very informed questions. We want to share the Q&A portion of the webinar with you.   Watch the on-demand webinar and … Read Full Post

YOUR DIGITAL TO-DO LIST: EXPERTS WEIGH IN ON 2015 PRIORITIES ~ NOW AVAILABLE ON-DEMAND

Cardinal Path blog post

In this on-demand webinar Your Digital To-Do List: Experts Weigh in on 2015 Priorities, learn firsthand about the tools and techniques that can have the greatest impact on your organization. In this 60-minute session, you will hear some recent, real-world examples on how … Read Full Post

A model for mature web analytics

Cardinal Path blog post

This article was originally published in Dutch at Frankwatching. Author: Gerry van de Weijer, Web Analytics Consultant & blogger Many people believe that online analytics is hard to do and difficult to set up. Others wonder: “How come some companies … Read Full Post

4 Ways to Set Up an Effective Google AdWords Campaign

Cardinal Path blog post

You can set your Google AdWords campaign up for success by following these 4 basic fundamental steps: Pick a targeted campaign focus: When creating an online ad, you need to focus on a particular topic, region (geo-targeting), service or product, … Read Full Post

Case Study: Nevada Commission on Tourism Uses Behavioral Insights to Double Conversions

Cardinal Path blog post

The Nevada Commission on Tourism (NCOT) has one simple goal: to drive tourists and travelers to the state of Nevada. While the lights of the Las Vegas Strip provide a compelling global beacon, the state’s hotels, resorts and other tourism-driven … Read Full Post

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