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Give Your Data Context with a Solid KPI Framework

KPI Framework

Nick Iyengar, Marketing Land columnist and Associate Director of Digital Intelligence at Cardinal Path, highlights the importance of bringing clarity to the chaos of your data through a KPI Framework in his latest article. It’s not enough to collect data, … Read Full Post

3 Changes That Will Re-make Your Analytics

3 changes that will re-make your analytics

Cardinal Path consultant, industry thought leader, author and co-founder of the Digital Analytics Association, Andrew Edwards discusses the importance of moving to a tag management system paired with a data layer in his latest ClickZ article. Using a TMS removes … Read Full Post

Running Semi-Automated Tasks on Google Analytics


As a web analytics and implementation consultant with Cardinal Path, I work with enterprise-level clients with many properties and hundreds of views, which means I may end up making tens of thousands of clicks when performing maintenance, resolving issues, or making … Read Full Post

5 Ways Just About Anyone Should Be Leveraging Predictive Analytics


“Predictive analytics is nothing more than a way to help identify the likelihood of future outcomes based on historical data.” In his last Marketing Land post, columnist David Booth discusses the ways you can apply predictive analytics to increase performance … Read Full Post

A Lifeboat for CMOs Adrift in Data

Lifeboat for CMOs

A recent article in quotes Omnicom CEO Jonathan Nelson saying, “We have too much data, and not enough people”. But it isn’t just a lack of people that is holding back marketers, and CMOs in particular, when it comes … Read Full Post

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