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Strategy

Data Visualization: Enabling data-driven business discussions

Source: iStock Photo

By now most organizations buy in to the fact that data is one of their most valuable assets and that they should be making their business decisions based upon insights they derive from it.  It sure helps when you present … Read Full Post

Busting Brackets with Data Science

Cardinal Path blog post

John Baronello, Cardinal Path’s Group Director of Digital Intelligence, recently had a piece published in AgencyPost: “How To Bust Buffet’s Brackets With Data Science” – possibly just to prove that metrics can be equally important and lucrative at both work … Read Full Post

5 Reasons to Stop Procrastinating on Universal Analytics

Cardinal Path blog post

Are you worried that upgrading to the new Universal Analytics version of Google Analytics will be painful? It doesn’t have to be and there may be good reasons why you want to get out ahead of it instead of putting … Read Full Post

Why your KPI’s are meaningless

Cardinal Path blog post

Originally published on online-behavior.com If like many companies, you report value as page view volume, visit volume, social likes or tweets, then your boss is most likely to say: “so what?” (and if she or he doesn’t, s/he should.) For … Read Full Post

Dave Booth on why Big Data is getting a slow start

Cardinal Path blog post

In today’s MediaPost, Cardinal Path co-founder and senior partner Dave Booth illustrates why big data strategy has not yet caught fire as an industry standard. “More than 4,000 top marketers were surveyed [in CMOsurvey.org's biannual CMO survey], and respondents — … Read Full Post


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