Almost two years ago, I sat at a round table to listen to world leaders at the G20 Youth Entrepreneurship Conference in Toronto. Why was I there? In short, I got my spot at the table after writing the ‘best …
Almost two years ago, I sat at a round table to listen to world leaders at the G20 Youth Entrepreneurship Conference in Toronto. Why was I there? In short, I got my spot at the table after writing the ‘best …
A while ago I had the chance to talk about social media ROI at a local event organized by Le Journal des Affaires (in french), a leading publication covering economy, finance and management. As we were approaching the end of the conference, …
Social media marketing has brought a whole new dimension into the game of online marketing. We are truly in an era where there are an infinite number of possibilities to speak out that we weren’t able to before. At the …
We all know the spiel, right? We don’t count hits when we should count visitors. We don’t count visitors when we should count interactions. We don’t count interactions when we should count conversions. Etc. Etc. Know what you’re measuring, right? …
Google+ just released its business pages (Google+ Your Business) features, allowing organizations to create profiles and interact with their customers. And once again, we’re seeing how Google and Facebook differ in their social media philosophies. Using their Google+ accounts, people …