Cardinal Path

Social Media

Bringing Live-Tweets to Your Event

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Almost two years ago, I sat at a round table to listen to world leaders at the G20 Youth Entrepreneurship Conference in Toronto. Why was I there? In short, I got my spot at the table after writing the ‘best …

Category: Social Media
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Social Media: are you invited to the party?

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A while ago I had the chance to talk about social media ROI at a local event organized by Le Journal des Affaires (in french), a leading publication covering economy, finance and management. As we were approaching the end of the conference, …

Category: Social Media

Measuring Social Media Success, Top 5 KPI’s to Consider

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Social media marketing has brought a whole new dimension into the game of online marketing. We are  truly in an era where there are an infinite number of possibilities to speak out that we weren’t able to before. At the …

Category: Social Media
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Google+ User Statistics: What do they mean?

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We all know the spiel, right? We don’t count hits when we should count visitors. We don’t count visitors when we should count interactions. We don’t count interactions when we should count conversions. Etc. Etc. Know what you’re measuring, right? …

Category: Social Media

Two Philosophies of Weaving Online Social Fabric

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Google+ just released its business pages (Google+ Your Business)  features, allowing organizations to create profiles and interact with their customers. And once again, we’re seeing how Google and Facebook differ in their social media philosophies. Using their Google+ accounts, people …

Category: Social Media