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Search Engine Optimization

AdWords Image Ad Extensions

Cardinal Path blog post

Google continues to evolve its Ad Extensions with its latest addition in Image Ad Extensions. This is an exciting new tool that allows you to stand out and get noticed. Give your potential visitors a little visual enticement and a … Read Full Post

“Landing Page Optimization” by Tim Ash: A Review of the 2nd Edition

Cardinal Path blog post

Back in 2008, I read the 1st Edition of Tim Ash’s “Landing Page Optimization – The Definitive Guide to Testing and Tuning for Conversion.” Since then, I haven’t found a more comprehensive book on the topic. For years, I kept … Read Full Post

KEYWORD (NOT PROVIDED) & THE END OF SEO DATA (PART 2 OF 2)

Cardinal Path blog post

So, how serious has the keyword (not provided) issue become? Answer: Increasingly serious, and some project the “end of data” in September 2014 (see image below). In part 1 of this blog post, we looked at the long tail distribution … Read Full Post

AdWords Account for Google Grants: Expansion

Cardinal Path blog post

In our previous blog post, we reviewed some optimization tips for AdWords Google Grants accounts. This blog post is dedicated to expanding your Google Grants account. After working on few Google Grants accounts, we noticed a similar problem. Initially, before … Read Full Post

8 Reasons Why Every Business Should Be On Google Plus

It’s incredible how much the web has evolved. More specifically, it’s incredible how many new products Google has introduced in the past year. When Google first announced their new platform, today known as Google+, I thought, “This could be a … Read Full Post

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