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Search Engine Optimization

AdWords Account for Google Grants: Expansion

Cardinal Path blog post

In our previous blog post, we reviewed some optimization tips for AdWords Google Grants accounts. This blog post is dedicated to expanding your Google Grants account. After working on few Google Grants accounts, we noticed a similar problem. Initially, before … Read Full Post

8 Reasons Why Every Business Should Be On Google Plus

It’s incredible how much the web has evolved. More specifically, it’s incredible how many new products Google has introduced in the past year. When Google first announced their new platform, today known as Google+, I thought, “This could be a … Read Full Post

The Search Engine Whisperer:How to Use Metadata

Remember my last blog post about metadata?  Did it make you wonder how exactly you could start putting it to work for your website? Thankfully, Google, Bing and Yahoo got together to come up with a standard format for web … Read Full Post

5 SEO Metrics Worth Tracking


Back in March, Rand asked the SEO community on Google+ “What are the specific, key metrics you track on an ongoing basis for your site’s SEO health?” That post spun into a larger discussion now with 68 +1’s, 28 shares … Read Full Post

How Small Changes Can Be Costly To Your Online Marketing Plan

Cardinal Path blog post

To very loosely paraphrase a famous line from the movie Wall Street, “Math, for a lack of a better word, is good. Math is right. Math works. Math clarifies ..”.  As you can see, I’m fond of math. As one … Read Full Post

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