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Search Engine Optimization

5 SEO Metrics Worth Tracking

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Back in March, Rand asked the SEO community on Google+ “What are the specific, key metrics you track on an ongoing basis for your site’s SEO health?” That post spun into a larger discussion now with 68 +1’s, 28 shares … Read Full Post

Category: Search Engine Optimization

How Small Changes Can Be Costly To Your Online Marketing Plan

Cardinal Path blog post

To very loosely paraphrase a famous line from the movie Wall Street, “Math, for a lack of a better word, is good. Math is right. Math works. Math clarifies ..”.  As you can see, I’m fond of math. As one … Read Full Post

Category: Search Engine Marketing, Search Engine Optimization
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Top Local Citations Sources for U.S. Businesses

In the last couple of months, we’ve seen a number of changes in the local search space, but the more important one of course is the birth of Google+ Local. In the midst of all that, we could only scent … Read Full Post

Category: Search Engine Optimization
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Google+ Local, the New Google Places

Just a few weeks ago, David Mihm published an article that spoke widely about the Plus-Places merge, and now that plane has landed. Today, Google announced that Google Places is now Google+ Local. Google+ Local presents a number of opportunities for local businesses to … Read Full Post

Category: Search Engine Optimization
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Steps to an Effective Keyword Research Process

Why would we define a keyword research process? Because there are many ways to do it and it can go on forever. I like to think of keyword research as a never-ending marathon and it’s probably best to prepare yourself … Read Full Post

Category: Search Engine Optimization
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