Paid Search

AdWords Retiring Manual Location Extensions

A few months ago, AdWords introduced upgraded location extensions that allow advertisers to pull addresses from their My Business account. Every time something “Upgraded” gets launched in Adwords, you can expect the old version to be retired eventually. This is now happening with the original method of setting up location extensions manually. I first noticed the … Read Full Post

AdWords Keyword Match Types

target

Understanding keyword match types is necessary to run a successful AdWords campaign. Match types give you the power to control how relevant a search term needs to be to match your keyword and trigger your ad. How Keyword Match Types Work Every keyword you add to your account can be assigned one of four possible … Read Full Post

AdWords Default Settings That Are Wasting Your Money

Google AdWords is an amazing tool that enables you to drive qualified traffic to your site. You as an advertiser can target people who are actively looking for the product or service you provide. The number of options available within the interface can be overwhelming, especially to new advertisers. AdWords has many default settings to … Read Full Post

Data Visualization: Enabling data-driven business discussions

Cardinal Path blog post

By now most organizations buy in to the fact that data is one of their most valuable assets and that they should be making their business decisions based upon insights they derive from it.  It sure helps when you present data to stakeholders in a format that they can both understand and appreciate. Data visualization … Read Full Post

Pro Secrets: Beat The AdWords Character Limit – How to Get an Ad Headline to Exceed 25 Characters

Cardinal Path blog post

Exercise bike pedal straps. These are the keywords that started it all. I was writing an ad for a product, and really wanted the keyword in the headline as this practice leads to the highest boost in CTR. Unfortunately exercise bike pedal straps is 26 characters long, just one over the 25 character limit. I … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).