In our previous series of blog posts, we reviewed the Google Grants Program, described the account setup, and looked at additional program opportunities. This blog post is focused on the Google Grants AdWords account management. We will review some tips … Read Full Post
While there are multiple ways to structure ad groups in order to drive traffic and conversions, Cardinal Path adheres to fundamental best practices. When the end goal is to drive up quality score and reduce cost, the best plan of … Read Full Post
I’m just going to say it, sometimes striving for a high click-through and conversion rate can actually be bad for your business. I know this probably goes against everything you’ve ever been told about optimizing an AdWords account. A high … Read Full Post
“Why do I want to pay for my brand name?” is a question I’ve heard numerous times during my career in PPC. The last time was just last week during Cardinal Path’s AdWords & Analytics training. A business owner pulled … Read Full Post
If you’re like me, you’ve often looked at your Search Terms Report and wondered, “How on earth did my ad show for THAT?” I’m pretty sure someone looking for Justin Bieber posters isn’t really interested in publishing children’s books, but … Read Full Post
