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Search Engine Marketing

Cardinal Path’s Bing Ads and SEO Training Now Available on Microsoft’s Virtual Academy

Cardinal Path blog post

Recently, Cardinal Path had the opportunity to lead sessions on Bing Ads and SEO for Microsoft Virtual Academy (MVA). Thousands of viewers from all over the world tuned in to the live presentation but if you missed it, you’re in … Read Full Post

AdWords Default Settings That Are Wasting Your Money

Device Category

Google AdWords is an amazing tool that enables you to drive qualified traffic to your site. You as an advertiser can target people who are actively looking for the product or service you provide. The number of options available within … Read Full Post

Data Visualization: Enabling data-driven business discussions

Source: iStock Photo

By now most organizations buy in to the fact that data is one of their most valuable assets and that they should be making their business decisions based upon insights they derive from it.  It sure helps when you present … Read Full Post

Pro Secrets: Beat The AdWords Character Limit – How to Get an Ad Headline to Exceed 25 Characters

Cardinal Path blog post

Exercise bike pedal straps. These are the keywords that started it all. I was writing an ad for a product, and really wanted the keyword in the headline as this practice leads to the highest boost in CTR. Unfortunately exercise … Read Full Post

How Do I Improve My AdWords Quality Score?

Hockey Goal

Expert and novice PPC account managers are all well aware of the value of the Adwords Quality Score. Less well known are the strategies for improving it. Here are our best suggestions for improving your Quality Score and thereby improving … Read Full Post

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