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Search Engine Marketing

How Do I Improve My AdWords Quality Score?

Hockey Goal

Expert and novice PPC account managers are all well aware of the value of the Adwords Quality Score. Less well known are the strategies for improving it. Here are our best suggestions for improving your Quality Score and thereby improving … Read Full Post

Removing AdWords Automatic CPC Bid Limit

Cardinal Path blog post

I’m always hesitant about using automatic features in Google, but automatic bidding for clicks is one I’ve had success with in the past. I decided to see what would happen if I removed the bid limit from our highest traffic … Read Full Post

11 Landing Page Platforms: Create and Test Landing Pages Without IT

Cardinal Path blog post

Let’s take a look at some online solutions for creating and optimizing landing pages. These resources would be helpful to marketers who want to build and test landing pages without IT support. A list of the tools below is sorted … Read Full Post

12 Useful AdWords Editor Features

Cardinal Path blog post

Let’s review some useful AdWords Editor features that could help you save time. Copy/Paste Why: Save time by copying existing items (such as campaigns, adgroups, ads, keywords, etc.) and then edit them. How: Top navigation menu → “Edit” → “Copy/Paste” (or use … Read Full Post

AdWords Editor Tools: Duplicate Keyword Finder

Cardinal Path blog post

The AdWords Editor has a couple of useful tools to manage your account which you may have overlooked. One of these tools is the Duplicate Keyword Finder which helps to ensure that you haven’t accidentally added duplicate keywords within the account. … Read Full Post


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