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Search Engine Marketing

Pro Secrets: Beat The AdWords Character Limit – How to Get an Ad Headline to Exceed 25 Characters

Cardinal Path blog post

Exercise bike pedal straps. These are the keywords that started it all. I was writing an ad for a product, and really wanted the keyword in the headline as this practice leads to the highest boost in CTR. Unfortunately exercise … Read Full Post

How Do I Improve My AdWords Quality Score?

Hockey Goal

Expert and novice PPC account managers are all well aware of the value of the Adwords Quality Score. Less well known are the strategies for improving it. Here are our best suggestions for improving your Quality Score and thereby improving … Read Full Post

Removing AdWords Automatic CPC Bid Limit

Cardinal Path blog post

I’m always hesitant about using automatic features in Google, but automatic bidding for clicks is one I’ve had success with in the past. I decided to see what would happen if I removed the bid limit from our highest traffic … Read Full Post

11 Landing Page Platforms: Create and Test Landing Pages Without IT

Cardinal Path blog post

Let’s take a look at some online solutions for creating and optimizing landing pages. These resources would be helpful to marketers who want to build and test landing pages without IT support. A list of the tools below is sorted … Read Full Post

12 Useful AdWords Editor Features

Cardinal Path blog post

Let’s review some useful AdWords Editor features that could help you save time. Copy/Paste Why: Save time by copying existing items (such as campaigns, adgroups, ads, keywords, etc.) and then edit them. How: Top navigation menu → “Edit” → “Copy/Paste” (or use … Read Full Post


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