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Search Engine Marketing

7 Keyword Match Type Tips

keyword match type funnel

The match types you choose for your paid keywords can have a huge impact on performance. If you read my post a few weeks ago, then you already know how AdWords match types work.  These are seven match type tips based … Read Full Post

AdWords Retiring Manual Location Extensions

Google My Business Logo

A few months ago, AdWords introduced upgraded location extensions that allow advertisers to pull addresses from their My Business account. Every time something “Upgraded” gets launched in Adwords, you can expect the old version to be retired eventually. This is now … Read Full Post

Cardinal Path’s Bing Ads and SEO Training Now Available on Microsoft’s Virtual Academy

Cardinal Path blog post

Recently, Cardinal Path had the opportunity to lead sessions on Bing Ads and SEO for Microsoft Virtual Academy (MVA). Thousands of viewers from all over the world tuned in to the live presentation but if you missed it, you’re in … Read Full Post

AdWords Default Settings That Are Wasting Your Money

Device Category

Google AdWords is an amazing tool that enables you to drive qualified traffic to your site. You as an advertiser can target people who are actively looking for the product or service you provide. The number of options available within … Read Full Post

Pro Secrets: Beat The AdWords Character Limit – How to Get an Ad Headline to Exceed 25 Characters

Cardinal Path blog post

Exercise bike pedal straps. These are the keywords that started it all. I was writing an ad for a product, and really wanted the keyword in the headline as this practice leads to the highest boost in CTR. Unfortunately exercise … Read Full Post


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