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Search Engine Marketing

15 Tools For SEM Competitive Analysis

Competitive Analysis

Competitive analysis is a crucial part of a successful SEM strategy. Below are 15 tools that can help you gain insights on your competitors SEM efforts. www.adbeat.com Adbeat provides sets of dashboards and reports for competitive analysis with focus on … Read Full Post

Digital Marketing and Digital Intelligence Courses Now Available Online

Opportunity Compass

At Cardinal Path, our purpose is to share knowledge in order to empower people to make confident decisions. We’re making the sharing of our Digital Marketing and Intelligence knowledge even easier with the release of our new online courses. Cardinal … Read Full Post

7 Keyword Match Type Tips

keyword match type funnel

The match types you choose for your paid keywords can have a huge impact on performance. If you read my post a few weeks ago, then you already know how AdWords match types work.  These are seven match type tips based … Read Full Post

AdWords Retiring Manual Location Extensions

Google My Business Logo

A few months ago, AdWords introduced upgraded location extensions that allow advertisers to pull addresses from their My Business account. Every time something “Upgraded” gets launched in Adwords, you can expect the old version to be retired eventually. This is now … Read Full Post

AdWords Keyword Match Types

target

Understanding keyword match types is necessary to run a successful AdWords campaign. Match types give you the power to control how relevant a search term needs to be to match your keyword and trigger your ad. How Keyword Match Types … Read Full Post

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