Predictive Analytics | Cardinal Path Blog

Predictive Analytics

Using purchase intent analysis to assess actual dollar value of digital actions

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Purchase intent is an exciting new tool in the predictive analytics bag. A purchase intent analysis is a statistically modeled approach to assessing the actual dollar value of digital actions and touch points. It involves compiling data from a variety … Read Full Post

Forecasting with Machine Learning Techniques


Forecasting is everywhere. For years, people have been forecasting weather patterns, economic and political events, sports outcomes, and more. Because we try to predict so many different events, there are a wide variety of ways in which forecasts can be … Read Full Post

Predictive Analytics: 3 Case Studies in Seeing the Future

Predictive analytics crystal ball

Predictive analytics can help you use past data to predict likely future outcomes. While these techniques have long been used in forecasting, risk aversion, and even fraud detection, in the digital world, predictive can be extremely powerful. These days the … Read Full Post

Data Activation

Marketing Technology Explostion

We hear the jargon at every conference: predictive, programmatic, personalization, lifetime value, DMPs, right-message-right-person-right-time and so on. Little wonder then that marketers get discouraged—those desirable end-states often seem so far from where the organization is today. Too often the gap … Read Full Post

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