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PPC

Google AdWords | Stop Guessing with Ad Scheduling

Cardinal Path blog post

Ad scheduling is one of those areas where spending a little time can really pay dividends in your websites overall conversion rate. While most people know about this feature, few are using it, and even fewer are using real data … Read Full Post

Category: PPC

PPC Pre-Campaign Research with Google Analytics: Part 5 – Targeting

Cardinal Path blog post

Last week we discussed understanding your audience. This week we're going to take a look at how to target your audience based on geolocation, Day & Time, and referring sites. Geo-Targeting Research Understanding where your visitors are coming from geographically … Read Full Post

Category: PPC

PPC Pre-Campaign Research with Google Analytics: Part 4 – Know Your Audience

Cardinal Path blog post

Last week we went over how the Bounce Rate and Landing Pages reports in order to show you how to understand your content performance. This week, we're going to look at your audience language, mobile audience, connection speeds, and browser … Read Full Post

Category: PPC, Web Analytics

PPC Pre-Campaign Research with Google Analytics Part 3 – Content Performance

Cardinal Path blog post

In this edition of PPC Pre-Campaign Research with Google Analytics, we're looking at the Bounce Rate report and the Landing pages report. These two reports should help you understand what your users are looking for, tell you what pages pages … Read Full Post

Category: PPC, Web Analytics

50 Pay-Per-Click Tools

Cardinal Path blog post

This week we figured that we'd take a break from PPC Pre-Campaign Research with Google Analytics to bring you something special: 50 pay-per-click tools to help you setup new PPC campaigns, optimize existing campaigns and increase your conversions. Keyword Research … Read Full Post

Category: PPC

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