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AdWords Editor Tools: Duplicate Keyword Finder

Cardinal Path blog post

The AdWords Editor has a couple of useful tools to manage your account which you may have overlooked. One of these tools is the Duplicate Keyword Finder which helps to ensure that you haven’t accidentally added duplicate keywords within the account. … Read Full Post

Category: Cardinal Path, PPC, Search Engine Marketing
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AdWords Account for Google Grants: Expansion

Cardinal Path blog post

In our previous blog post, we reviewed some optimization tips for AdWords Google Grants accounts. This blog post is dedicated to expanding your Google Grants account. After working on few Google Grants accounts, we noticed a similar problem. Initially, before … Read Full Post

Category: PPC, Search Engine Marketing, Search Engine Optimization
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AdWords: Suggested Ads in Display Ad Builder

Cardinal Path blog post

Google Display Network provides great opportunities to expand advertising audience. But many advertisers don’t have the budget or time for creating display image ads. Yes, the AdWords system has an Ad Builder which provides a fast and easy way to … Read Full Post

Category: Pay Per Click Marketing, PPC, Search Engine Marketing
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Using Sitelinks to enhance your AdWords listing.

Cardinal Path blog post

Sitelinks are yet another item which should be utilized to increase campaign performance. If you're not familiar with sitelinks, it's an option which can allow you to show up to four more additional links within your text ad. This can … Read Full Post

Category: PPC

Allow Users to Call Directly by Clicking on Your AdWords Ad

Cardinal Path blog post

Chances are you and most of your friends all have Smart Phones. With an increase in searches from mobile devices, you may want to allow users to call you directly by just clicking on your ad. Using Google's Phone Extensions … Read Full Post

Category: PPC

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