April 22, 2013 by Ken Moss
The AdWords Editor has a couple of useful tools to manage your account which you may have overlooked. One of these tools is the Duplicate Keyword Finder which helps to ensure that you haven’t accidentally added duplicate keywords within the account. … Read Full Post
Category: Cardinal Path, PPC, Search Engine Marketing
Tagged: google adwords, PPC, sem
March 26, 2013 by Alex Tomin
In our previous blog post, we reviewed some optimization tips for AdWords Google Grants accounts. This blog post is dedicated to expanding your Google Grants account. After working on few Google Grants accounts, we noticed a similar problem. Initially, before … Read Full Post
Category: PPC, Search Engine Marketing, Search Engine Optimization
Tagged: google grants, PPC, sem
March 20, 2013 by Alex Tomin
Google Display Network provides great opportunities to expand advertising audience. But many advertisers don’t have the budget or time for creating display image ads. Yes, the AdWords system has an Ad Builder which provides a fast and easy way to … Read Full Post
Category: Pay Per Click Marketing, PPC, Search Engine Marketing
Tagged: google adwords, PPC, sem
March 9, 2011 by Cardinal Path
Sitelinks are yet another item which should be utilized to increase campaign performance. If you're not familiar with sitelinks, it's an option which can allow you to show up to four more additional links within your text ad. This can … Read Full Post
Category: PPC
March 1, 2011 by Cardinal Path
Chances are you and most of your friends all have Smart Phones. With an increase in searches from mobile devices, you may want to allow users to call you directly by just clicking on your ad. Using Google's Phone Extensions … Read Full Post
Category: PPC