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Pay Per Click Marketing

AdWords: Suggested Ads in Display Ad Builder

Cardinal Path blog post

Google Display Network provides great opportunities to expand advertising audience. But many advertisers don’t have the budget or time for creating display image ads. Yes, the AdWords system has an Ad Builder which provides a fast and easy way to … Read Full Post

Category: Pay Per Click Marketing, PPC, Search Engine Marketing
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Goodbye WebShare, Hello Cardinal Path!

Cardinal Path blog post

Six years ago we started WebShare with the singular goal of passing on the knowledge and skills we had acquired in Internet marketing to our clients and partnering with them to take their digital strategy to the next level. Over … Read Full Post

Category: Conversion Marketing, Google Analytics, Google Website Optimizer, Local Search / Google Places, Pay Per Click Marketing, Social Media, Website Design, Website Promotion & LinkBuilding

Bing/Yahoo! Search Alliance Updates its Trademark Policy

Cardinal Path blog post

The Search Alliance (a.k.a. Bing and Yahoo! PPC) have announced a change to their trademark policies to go into effect on March 3rd, 2011.  Much like the Google AdWords trademark policy has been for some time, the Search Alliance will … Read Full Post

Category: Pay Per Click Marketing

Google’s Contextual Targeting Tool: Contextual Targeting Insight

Cardinal Path blog post

Campaigns running on Google’s Display Network often get a bad reputation for being difficult to control. Long-standing issues like the absence of tools that provide sufficient bid data and the inability to know where exactly your ads may show are … Read Full Post

Category: Pay Per Click Marketing

Google's New Keyword Tool is Out of Beta

Cardinal Path blog post

An updated AdWords keyword tool has been in beta for some time now.  If you were used to linking back to the previous version you may have noticed that link has been removed coinciding with Google’s announcement that The Keyword … Read Full Post

Category: Pay Per Click Marketing, Uncategorized

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