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Pay Per Click Marketing

Data Visualization: Enabling data-driven business discussions

Source: iStock Photo

By now most organizations buy in to the fact that data is one of their most valuable assets and that they should be making their business decisions based upon insights they derive from it.  It sure helps when you present … Read Full Post

Removing AdWords Automatic CPC Bid Limit

Cardinal Path blog post

I’m always hesitant about using automatic features in Google, but automatic bidding for clicks is one I’ve had success with in the past. I decided to see what would happen if I removed the bid limit from our highest traffic … Read Full Post

11 Landing Page Platforms: Create and Test Landing Pages Without IT

Cardinal Path blog post

Let’s take a look at some online solutions for creating and optimizing landing pages. These resources would be helpful to marketers who want to build and test landing pages without IT support. A list of the tools below is sorted … Read Full Post

AdWords: Suggested Ads in Display Ad Builder

Cardinal Path blog post

Google Display Network provides great opportunities to expand advertising audience. But many advertisers don’t have the budget or time for creating display image ads. Yes, the AdWords system has an Ad Builder which provides a fast and easy way to … Read Full Post

Goodbye WebShare, Hello Cardinal Path!

Cardinal Path blog post

Six years ago we started WebShare with the singular goal of passing on the knowledge and skills we had acquired in Internet marketing to our clients and partnering with them to take their digital strategy to the next level. Over … Read Full Post


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