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Why do keyword research before a SEO or paid search campaign?

Cardinal Path blog post

Keyword research is an important part of any strategy to increase paid or organic search traffic. It involves using various online tools to discover what words people use while searching for particular information and in what quantities. This background information … Read Full Post

Protected: PHAC VPA Presentation Deck – English

Cardinal Path blog post

There is no excerpt because this is a protected post.

May 25 – Web Analytics Wednesday in Ottawa Review

Cardinal Path blog post

Blinking text. Hit counters. These were the ways we used to attract visitors’ attention and track our success online. We’re a long way from Geocities and Angelfire, but have our testing and measurement practices evolved since then? User Experience Designer … Read Full Post

Press release – Stéphane Hamel joins Cardinal Path

Cardinal Path blog post

April 28, 2011 – CARDINAL PATH ANNOUNCES ANOTHER KEY ADDITION TO ITS GROWING TEAM OF DIGITAL ANALYTICS AND ONLINE MARKETING SPECIALISTS. Cardinal Path is excited to announce the addition of web analytics thought leader and evangelist Stéphane Hamel as Director, … Read Full Post

OCRI Zone5ive – May 12

Cardinal Path blog post

PublicInsite President Alex Langshur will be presenting a case study about Customer Relationship Management software (CRM) and web analytics on May 12 at the OCRI Zone5ive marketing event. What if you could bridge the gap between CRM and web analytics … Read Full Post


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