News

Learn About a Career in Digital! Register for UBC Continuing Studies Digital Analytics Webinar

Have you ever considered a rewarding career in the fast-paced field of Digital Analytics? If so, you can attend a FREE webinar on Thursday, June 2nd from 11- 12 pm PST, where you can learn all about this exciting and rapidly growing industry. Hear from a panel of experts and Program Administrators about the latest … Read Full Post

Klipfolio introduces KlipStart for Google Analytics

Cardinal Path is a Klipfolio Partner

You can now create powerful interactive dashboards for Google Analytics in less than three minutes with KlipStart from Klipfolio. Start customizing and integrating new data sources with a full-featured free trial of the Klipfolio.

We're Moving This Blog!

Cardinal Path blog post

Since PublicInsite became Cardinal Path a few months ago, you may have seen several writers from this blog contributing to the new Cardinal Path blog. Well, the time has come to make the transition complete and put all out efforts into making our blog at Cardinal Path the premiere source for web analytics news and … Read Full Post

Effective Keyword Categorization Reveals More About Your Visitors

Cardinal Path blog post

When trying to make sense of a huge body of incoming search keywords found in log files collected by a web server or exported from Google Analytics keyword reports, we have traditionally found it incredibly useful to organize these keywords under themes. This helps our clients understand what types of content are in greatest demand … Read Full Post

Keyword Analysis: How deep is deep enough?

Cardinal Path blog post

Search analysis is a crucial method for understanding visitor intent and many of us have learned about the long tail and its implications on the overall analysis of search terms. The reality is, however, that many organizations are pressed for resources to do deep search analysis, so it would be valuable to know what benefit … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).