Since PublicInsite became Cardinal Path a few months ago, you may have seen several writers from this blog contributing to the new Cardinal Path blog. Well, the time has come to make the transition complete and put all out efforts … Read Full Post
Since PublicInsite became Cardinal Path a few months ago, you may have seen several writers from this blog contributing to the new Cardinal Path blog. Well, the time has come to make the transition complete and put all out efforts … Read Full Post
When trying to make sense of a huge body of incoming search keywords found in log files collected by a web server or exported from Google Analytics keyword reports, we have traditionally found it incredibly useful to organize these keywords … Read Full Post
Search analysis is a crucial method for understanding visitor intent and many of us have learned about the long tail and its implications on the overall analysis of search terms. The reality is, however, that many organizations are pressed for … Read Full Post
Your on-site search data can be a valuable source of information about what your audiences want and care about. If you think about it, people who are already on your site and enter a search term believe that you have … Read Full Post
You can follow all the SEO fundamentals, optimize your site to its fullest potential, but if you are using the wrong keywords, then you’re just wasting your time. Keyword research has been a constant in SEO, and is one of … Read Full Post
