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Marketing Optimization

Persuasion Profiling: The Next Big Thing in Conversion Optimization?

Cardinal Path blog post

When logging into webinars, I always keep my expectations in check. Often, webinars only offer a somewhat new take on familiar material. Or they’re 90% sales pitch. But on May 30, Tim Ash and Maurits Kaptein hosted a standout webinar … Read Full Post

“Landing Page Optimization” by Tim Ash: A Review of the 2nd Edition

Cardinal Path blog post

Back in 2008, I read the 1st Edition of Tim Ash’s “Landing Page Optimization – The Definitive Guide to Testing and Tuning for Conversion.” Since then, I haven’t found a more comprehensive book on the topic. For years, I kept … Read Full Post

How to Write Headlines that Lure In Readers… Like Charlie Sheen to a Media Scrum

Cardinal Path blog post

A good headline is critical. Its purpose is to captivate your readers' attention and entice them into your body text. If it fails, all your work will be for nought and you won't stand a chance of persuading your would-be … Read Full Post

Persuasive Copywriting: Structuring Your Message With the Time-Proven AIDA Method

Cardinal Path blog post

Last week, I outlined some preliminary homework we have to do before starting to write. Let's assume that's done now, and move on to structuring our message. How do we structure messages that resonate with visitors, and lead them to … Read Full Post

Persuasive Copywriting: 3 Things You Need to Know Before You Start

Cardinal Path blog post

In deciding what action to take (including which products to buy), we're influenced by both logical and emotional forces. Logical motivations include: Saving money Saving time Avoiding dangers or hassles Achieving better results Emotional motivations include: Freeing ourselves of worry, … Read Full Post


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