Marketing Optimization

Google Optimize 360 – A Webinar Q&A

Earlier this week, I hosted a webinar on Google Optimize 360, along with Google’s own Jonathan Mesh, Lead Product Manager for Optimize and Optimize 360, and discussed ways to accelerate testing and optimization strategies. We stepped through the power of personalization, shared a real-time demo of Optimize 360, and explored experiments and tactics for delivering more … Read Full Post

Assessing a Data-Driven Attribution Solution

decisions

Data-driven attribution is used to determine which marketing channels have the largest impact on conversion. While rule- based attribution can be subjective, as you assign how much credit each channel gets depending on its position in the conversion path, data driven attribution leads to more objective results. This helps to determine which channels are driving … Read Full Post

What Google Optimize 360 can do for you

Google’s new Analytics 360 Suite of products are designed to give enterprises a truly integrated package of marketing analytics and optimization tools. My personal favorite is Optimize 360. It allows you to run A/B multivariate tests, as well as personalization campaigns on your site. What really makes it stand out from the crowd is that … Read Full Post

Tips for Going Beyond A/B Testing and Into Personalization

Organizations that want to go beyond analyzing and learning from their data and into putting their data to action are progressing from traditional A/B testing into personalization of their marketing content. While “personalization” can sound intimidating to marketers because it may bring to mind creating one-to-one experiences for everyone who interacts with a brand, it’s actually … Read Full Post

Webinar: Increase the Value of Your Customers with Omnichannel Marketing

Studies show that shoppers who buy in-store as well as online have a 30% higher lifetime value than those who shop using only one channel. Omnichannel is about more than just cross-channel marketing. It’s really about cross-channel marketing done right, by providing a personalized, consistent, and seamless experience across devices and locations. For a concise … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).