Marketing Optimization

To Optimize or Not Optimize – That is the Question

Change is a good thing… right? When it comes to Google AdWords, one change within the AdWords platform is coming this fall, as sure as the changing seasons — one that will impact the rotation of your ad copy, as recently announced on their blog. As providers of Google AdWords training, the team at Cardinal … Read Full Post

Google Optimize 360 – A Webinar Q&A

Earlier this week, I hosted a webinar on Google Optimize 360, along with Google’s own Jonathan Mesh, Lead Product Manager for Optimize and Optimize 360, and discussed ways to accelerate testing and optimization strategies. We stepped through the power of personalization, shared a real-time demo of Optimize 360, and explored experiments and tactics for delivering more … Read Full Post

Assessing a Data-Driven Attribution Solution

decisions

Data-driven attribution is used to determine which marketing channels have the largest impact on conversion. While rule- based attribution can be subjective, as you assign how much credit each channel gets depending on its position in the conversion path, data driven attribution leads to more objective results. This helps to determine which channels are driving … Read Full Post

What Google Optimize 360 can do for you

Google’s new Analytics 360 Suite of products are designed to give enterprises a truly integrated package of marketing analytics and optimization tools. My personal favorite is Optimize 360. It allows you to run A/B multivariate tests, as well as personalization campaigns on your site. What really makes it stand out from the crowd is that … Read Full Post

Tips for Going Beyond A/B Testing and Into Personalization

Organizations that want to go beyond analyzing and learning from their data and into putting their data to action are progressing from traditional A/B testing into personalization of their marketing content. While “personalization” can sound intimidating to marketers because it may bring to mind creating one-to-one experiences for everyone who interacts with a brand, it’s actually … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).