Marketing Optimization | Cardinal Path Blog
The Blog

Marketing Optimization

Tips for Going Beyond A/B Testing and Into Personalization

Nick Iyengar Associate Director of Digital Intelligence

Organizations that want to go beyond analyzing and learning from their data and into putting their data to action are progressing from traditional A/B testing into personalization of their marketing content. While “personalization” can sound intimidating to marketers because it may … Read Full Post

Webinar: Increase the Value of Your Customers with Omnichannel Marketing


Studies show that shoppers who buy in-store as well as online have a 30% higher lifetime value than those who shop using only one channel. Omnichannel is about more than just cross-channel marketing. It’s really about cross-channel marketing done right, … Read Full Post

Tips on How to Build a Strategy for Testing and Optimization

online testing and optimization

New tools have made online testing easier for marketers, providing opportunities for organizations to activate their data. Instead of simply collecting and reporting on data, marketers are excited to activate it by using it to generate and test hypotheses. Whether you’re … Read Full Post

11 Landing Page Platforms: Create and Test Landing Pages Without IT


Let’s have a look at some great online tools that marketers can use to create and test landing pages without IT support. We had a look at eleven tools that provide a free trial A list of the tools below is … Read Full Post

Fatal Flaws when Dashboarding

Cardinal Path blog post

Dashboards and Key Performance Indicators (KPI’s) — are attributed to the glory of Optimization. In my experience, I have seen the concepts of dashboards and KPI’s misinterpreted and often misunderstood. Concepts, often adopted as best practices, lack rigorous questioning about … Read Full Post

Copyright © 2016, All Rights Reserved. Privacy and Copyright Policies.