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Marketing Optimization

What Google Optimize 360 can do for you

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Google’s new Analytics 360 Suite of products are designed to give enterprises a truly integrated package of marketing analytics and optimization tools. My personal favorite is Optimize 360. It allows you to run A/B multivariate tests, as well as personalization … Read Full Post

Tips for Going Beyond A/B Testing and Into Personalization

Nick Iyengar Associate Director of Digital Intelligence

Organizations that want to go beyond analyzing and learning from their data and into putting their data to action are progressing from traditional A/B testing into personalization of their marketing content. While “personalization” can sound intimidating to marketers because it may … Read Full Post

Webinar: Increase the Value of Your Customers with Omnichannel Marketing

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Studies show that shoppers who buy in-store as well as online have a 30% higher lifetime value than those who shop using only one channel. Omnichannel is about more than just cross-channel marketing. It’s really about cross-channel marketing done right, … Read Full Post

Tips on How to Build a Strategy for Testing and Optimization

Cardinal Path blog post

New tools have made online testing easier for marketers, providing opportunities for organizations to activate their data. Instead of simply collecting and reporting on data, marketers are excited to activate it by using it to generate and test hypotheses. Whether you’re … Read Full Post

How to Estimate ROI on Non-Ecommerce Sites

Mark Tallman

This blog post will show you how to estimate how much each form submission is worth to your business. First, you’ll need a few things to do the calculation properly. Define Goal Values in Google Analytics Adding values to your … Read Full Post

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