Just a couple of weeks ago, I blogged about some cool new GWO features. This week, Google released two more. Experiment-Management API A critical step in the implementation of any GWO experiment is adding the GWO tags to the test … Read Full Post
Just a couple of weeks ago, I blogged about some cool new GWO features. This week, Google released two more. Experiment-Management API A critical step in the implementation of any GWO experiment is adding the GWO tags to the test … Read Full Post
In January of 2009, YouTube approached VKI Studios to develop a test using Google's own Website Optimizer. Working together, VKI Studios and YouTube implemented one of the largest Google Website Optimizer (GWO) experiments in history, with a whopping 1024 combinations … Read Full Post
New improved baitless trap: Lower maintenance! We recently concluded some interesting A/B/n tests for an online driving school's landing page. I thought I'd share the results, as it's a great example of the distinction between usable design and persuasive design. … Read Full Post
Google and WebShare’s David Booth are teaming up to offer a free webinar on Thursday, September 24, 2009 at 10:00 am (PDT): Planning and Running your First Website Optimizer Experiment. Sign up for this webinar! This 90 minute webinar is … Read Full Post
It's nice to see our friends at GWO are listening. Just in the past week or two, they've made three notable improvements. 1. Experimenter Notes The Settings page now includes a text field in which you can add your … Read Full Post
