Six years ago we started WebShare with the singular goal of passing on the knowledge and skills we had acquired in Internet marketing to our clients and partnering with them to take their digital strategy to the next level. Over … Read Full Post
Six years ago we started WebShare with the singular goal of passing on the knowledge and skills we had acquired in Internet marketing to our clients and partnering with them to take their digital strategy to the next level. Over … Read Full Post
“Nobody would actually BUY this stuff… right??” Not long ago, I wrote some posts on psychological biases. The crux: knowing your customers' biases can help you create messages that truly resonate. But there's an interesting flip side. Because as marketers, … Read Full Post
Previously, I wrote a blog post on how to integrate GWO data with GA using custom variables. The ultimate goal of the integration was to look at metrics other than just conversion rate. For example, using the e-commerce reports you … Read Full Post
For years, I believed my mission as a usability professional was to act as a user advocate. In fact, “User Champion” was once part of my official job title. At the risk of sounding sacrilegious, I now believe this concept … Read Full Post
GWO and GA, together at last Here's an update to Erik Vasilik's “Poor Man's GWO/Analytics Integration” technique. The latest iteration of the technique used GA's user-defined variable to store the combination the visitor saw. Here's an update to that technique, … Read Full Post
