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Google Tag Manager

Digital Marketing and Digital Intelligence Courses Now Available Online

Opportunity Compass

At Cardinal Path, our purpose is to share knowledge in order to empower people to make confident decisions. We’re making the sharing of our Digital Marketing and Intelligence knowledge even easier with the release of our new online courses. Cardinal … Read Full Post

Tag Management: data layer/DOM-scraping pros & cons

Data Layer

Is the data layer the be all and end all of tag management? In this article, we explore the benefits and caveats of using a data layer versus DOM-scraping techniques.

The Google Tag Manager DataLayer Explained

DataLayers

Anyone looking to expand the depth of their web analytic collection using Google Tag Manager has more than likely come across detailed technical implementation documents singing praise and touting that anyone who’s anyone is leveraging this awesome functionality.  I myself … Read Full Post

Youtube video tracking with GTM and UA: a step by step guide

Youtube tracking with GTM and UA

November 15th update track onunload event minor fix to error reporting June 20th, 2014 update now supports multiple players on the same page includes optional code to add the necessary enablejsapi=1 to the video URL now track the video title instead … Read Full Post

Webinar on Using Google Tag Manager to migrate to Universal Analytics Announced

Cardinal Path blog post

Cardinal Path’s Stephane Hamel will present a session on how to use Google Tag Manager (GTM) to upgrade to Universal Analytics (UA) on February 6th, 2014. The webinar will be a practical demonstration coupled with best practices in using GTM … Read Full Post

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