Google Tag Manager | Cardinal Path Blog
The Blog

Google Tag Manager

YouTube Video Tracking with Google Tag Manager (V2) and Universal Analytics: A Step-by-Step Guide

This tag sends in the event data, that is pushed from the dataLayer, to the GA property.

In case you haven’t noticed, Google Tag Manager is getting an upgrade which will soon be automatically pushed by Google to all existing GTM V1 accounts starting June 1, 2015. Voluntary migration to this new version, V2, is also already … Read Full Post

Digital Marketing and Digital Intelligence Courses Now Available Online

Opportunity Compass

At Cardinal Path, our purpose is to share knowledge in order to empower people to make confident decisions. We’re making the sharing of our Digital Marketing and Intelligence knowledge even easier with the release of our new online courses. Cardinal … Read Full Post

Tag Management: data layer/DOM-scraping pros & cons

Data Layer

Is the data layer the be all and end all of tag management? In this article, we explore the benefits and caveats of using a data layer versus DOM-scraping techniques.

The Google Tag Manager DataLayer Explained


Anyone looking to expand the depth of their web analytic collection using Google Tag Manager has more than likely come across detailed technical implementation documents singing praise and touting that anyone who’s anyone is leveraging this awesome functionality.  I myself … Read Full Post

YouTube video tracking with GTM and UA: a step by step guide

Youtube tracking with GTM and UA

February 11th, 2015 update Save time! import/merge the required configuration for the new GTM UI! improved in-line documentation and minor bug fixes November 15th, 2014 update track onunload event minor fix to error reporting June 20th, 2014 update now supports multiple … Read Full Post

Copyright © 2015, All Rights Reserved. Privacy and Copyright Policies.