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Google Tag Manager

Tag Management: data layer/DOM-scraping pros & cons

Data Layer

Is the data layer the be all and end all of tag management? In this article, we explore the benefits and caveats of using a data layer versus DOM-scraping techniques.

The Google Tag Manager DataLayer Explained

DataLayers

Anyone looking to expand the depth of their web analytic collection using Google Tag Manager has more than likely come across detailed technical implementation documents singing praise and touting that anyone who’s anyone is leveraging this awesome functionality.  I myself … Read Full Post

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