Google Tag Manager

YouTube Video Tracking with Google Tag Manager (V2) and Universal Analytics: A Step-by-Step Guide

This tag sends in the event data, that is pushed from the dataLayer, to the GA property.

In case you haven’t noticed, Google Tag Manager is getting an upgrade which will soon be automatically pushed by Google to all existing GTM V1 accounts starting June 1, 2015. Voluntary migration to this new version, V2, is also already in play. If you haven’t had a chance to familiarize yourself with the new version, … Read Full Post

Tag Management: data layer/DOM-scraping pros & cons

Is the data layer the be all and end all of tag management? In this article, we explore the benefits and caveats of using a data layer versus DOM-scraping techniques.

The Google Tag Manager DataLayer Explained

Cardinal Path blog post

Anyone looking to expand the depth of their web analytic collection using Google Tag Manager has more than likely come across detailed technical implementation documents singing praise and touting that anyone who’s anyone is leveraging this awesome functionality.  I myself have sung its praises in my CPTA speaking engagement adventures and to clients.  The general … Read Full Post

YouTube video tracking with GTM and UA: a step by step guide

February 11th, 2015 update Save time! import/merge the required configuration for the new GTM UI! improved in-line documentation and minor bug fixes November 15th, 2014 update track onunload event minor fix to error reporting June 20th, 2014 update now supports multiple players on the same page includes optional code to add the necessary enablejsapi=1 to the … Read Full Post

Webinar on Using Google Tag Manager to migrate to Universal Analytics Announced

Cardinal Path blog post

Cardinal Path’s Stephane Hamel will present a session on how to use Google Tag Manager (GTM) to upgrade to Universal Analytics (UA) on February 6th, 2014. The webinar will be a practical demonstration coupled with best practices in using GTM for UA and some information about tags, rules and macros. Hamel has also put out … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).