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Google Analytics

How to Collect Precision Data with Events and Virtual Page Views

Without the proper tracking you can't understand all your visitors.

Google Analytics’ “tag every page with this code” method omits a new user’s ability to track page activities that don’t necessarily navigate the user to a new page. Two of my favorite features that address the need to track such … Read Full Post

5 Reasons to Stop Procrastinating on Universal Analytics

Cardinal Path blog post

Are you worried that upgrading to the new Universal Analytics version of Google Analytics will be painful? It doesn’t have to be and there may be good reasons why you want to get out ahead of it instead of putting … Read Full Post

Top 6 Tools for Debugging your Google Analytics Implementation

Cardinal Path blog post

Are my tags firing? Is this data correct? A large part of what I do for Cardinal Path is dissecting a websites’ inner workings to ensure its web analytics implementation is collecting properly. Diving into the world of web analytics … Read Full Post

YouTube video tracking with GTM and UA: a step by step guide

Youtube tracking with GTM and UA

February 11th, 2015 update Save time! import/merge the required configuration for the new GTM UI! improved in-line documentation and minor bug fixes November 15th, 2014 update track onunload event minor fix to error reporting June 20th, 2014 update now supports multiple … Read Full Post

Webinar on Using Google Tag Manager to migrate to Universal Analytics Announced

Cardinal Path blog post

Cardinal Path’s Stephane Hamel will present a session on how to use Google Tag Manager (GTM) to upgrade to Universal Analytics (UA) on February 6th, 2014. The webinar will be a practical demonstration coupled with best practices in using GTM … Read Full Post

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