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The Google Tag Manager DataLayer Explained

DataLayers

Anyone looking to expand the depth of their web analytic collection using Google Tag Manager has more than likely come across detailed technical implementation documents singing praise and touting that anyone who’s anyone is leveraging this awesome functionality.  I myself … Read Full Post

Youtube video tracking with GTM and UA: a step by step guide

Youtube tracking with GTM and UA

June 20th, 2014 update! now supports multiple players on the same page includes optional code to add the necessary enablejsapi=1 to the video URL now track the video title instead of the video id During our GTM+UA webinar I was asked … Read Full Post

Webinar on Using Google Tag Manager to migrate to Universal Analytics Announced

Cardinal Path blog post

Cardinal Path’s Stephane Hamel will present a session on how to use Google Tag Manager (GTM) to upgrade to Universal Analytics (UA) on February 6th, 2014. The webinar will be a practical demonstration coupled with best practices in using GTM … Read Full Post

Getting Your Data Ready for the Move to Universal Analytics

Cardinal Path blog post

Since my previous article on making the leap to Universal Analytics, Google has introduced a tool that makes it even easier to transition your existing Google Analytics web properties to the next version. Using the Universal Analytics Upgrade tool is … Read Full Post

When Bounce Rate is Not Bounce Rate in Google Analytics

Bounce Rage Feature

In web analytics Bounce Rate is a popular (loved and hated) metric we like to throw around in reports, dashboards, and some conversations where we want to impress. Google Analytics, of course, reports on bounce rates and does a great … Read Full Post


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