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Google Analytics 201

Data Visualization: Enabling data-driven business discussions

Source: iStock Photo

By now most organizations buy in to the fact that data is one of their most valuable assets and that they should be making their business decisions based upon insights they derive from it.  It sure helps when you present … Read Full Post

How to Collect Precision Data with Events and Virtual Page Views

Without the proper tracking you can't understand all your visitors.

Google Analytics’ “tag every page with this code” method omits a new user’s ability to track page activities that don’t necessarily navigate the user to a new page. Two of my favorite features that address the need to track such … Read Full Post

Top 6 Tools for Debugging your Google Analytics Implementation

Cardinal Path blog post

Are my tags firing? Is this data correct? A large part of what I do for Cardinal Path is dissecting a websites’ inner workings to ensure its web analytics implementation is collecting properly. Diving into the world of web analytics … Read Full Post


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