Google Analytics

Google Optimize 360 – A Webinar Q&A

Earlier this week, I hosted a webinar on Google Optimize 360, along with Google’s own Jonathan Mesh, Lead Product Manager for Optimize and Optimize 360, and discussed ways to accelerate testing and optimization strategies. We stepped through the power of personalization, shared a real-time demo of Optimize 360, and explored experiments and tactics for delivering more … Read Full Post

5 Google Analytics 360 Webinars You Don’t Want to Miss

As marketers endeavor to better understand their customers, Google is delivering a new level of data-informed insights with Google Analytics 360—a premium platform that integrates tightly with the most powerful ad technologies to help marketers engage the right people, with the most relevant experiences. We’re excited to be partnering with Google to co-host a webinar … Read Full Post

How to Find and Purge Personally Identifiable Information from Your Google Analytics

Google policies mandate that no data be passed to them that could be recognized as personally identifiable. This post aims to provide an easy-to-follow, structured approach to identifying Personally Identifiable Information (PII) that might exist in your or your client’s Google Analytics account, as well as different methods for preventing further collection of such information. … Read Full Post

Google Analytics Shopping Stages Explained

The Shopping Analysis reports within the Google Analytics Ecommerce section are comprised of the Shopping Behavior and Checkout Behavior reports. In this post, I will go into detail about how to create and interpret them. These reports both include visualizations of the overall funnel activity of users through a site’s Ecommerce experience, from the number … Read Full Post

How to Keep Referral Spam and Bots out of Your Analytics Data

There are both good and bad people in the world of the internet… And, like always, some of the good guys spend a lot of their time trying to figure out how to stop the bad guys from causing trouble. Don’t worry, I’m one of the good guys. As Google Analytics grows more and more … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).