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Google Analytics Shopping Stages Explained

Woman is using a smart phone while she is shopping in the city. Candid shot.

The Shopping Analysis reports within the Google Analytics Ecommerce section are comprised of the Shopping Behavior and Checkout Behavior reports. In this post, I will go into detail about how to create and interpret them. These reports both include visualizations … Read Full Post

How to Keep Referral Spam and Bots out of Your Analytics Data

web analytics

There are both good and bad people in the world of the internet… And, like always, some of the good guys spend a lot of their time trying to figure out how to stop the bad guys from causing trouble. … Read Full Post

Cardinal Path POV: Summarizing Google’s Key Product Updates

Cardinal Path Point of View: Ad Blocking

At the recent 2016 Google Performance Summit, we heard a number of announcements around Google’s advertising and analytics platforms. We’ve honed in on the analytics updates with a summary of what’s new and what’s ahead.   Some of the Google … Read Full Post

GOOGLE ANALYTICS AND SEARCH CONSOLE DATA INTEGRATION: Recent Google Analytics Update Provides Deeper Insights to Marketers

cockpit-crop

Where do you go when you want to understand how Google views your site? Whether you are looking for information on how Google crawls and indexes your site, how your landing pages are performing in search results pages or what … Read Full Post

Cardinal Path POV: Google Analytics 360 Suite

Cardinal Path Point of View: Ad Blocking

This week, Google announced its new Google Analytics 360 Suite, which consists of six products. To be clear, Google hasn’t released these products. They’ve made the announcement about a suite of analytics that nobody can buy yet. But the resounding … Read Full Post

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