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Google AdWords 101

Missed AdWords Opportunities with Small Businesses

Cardinal Path blog post

Small businesses are equipped to compete with any sized organization. The questions that are asked after this statement is, why and how? The simple answer is the Internet. There are an endless amount of tools on the Internet that allow … Read Full Post

AdWords Default Settings That Are Wasting Your Money

Device Category

Google AdWords is an amazing tool that enables you to drive qualified traffic to your site. You as an advertiser can target people who are actively looking for the product or service you provide. The number of options available within … Read Full Post

How Do I Improve My AdWords Quality Score?

Hockey Goal

Expert and novice PPC account managers are all well aware of the value of the Adwords Quality Score. Less well known are the strategies for improving it. Here are our best suggestions for improving your Quality Score and thereby improving … Read Full Post


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