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Google AdWords

Video: How To Create Google AdWords Remarketing Lists

AdWords Remarketing List Video

AdWords Remarketing is a great way to reach out to people who have previously visited your website and turn them into customers. This remarketing tutorial video provides a walk-through on how to create a remarketing list in Google AdWords. You’ll … Read Full Post

The Real Price of Digital Marketing

Cardinal Path blog post

What will it cost to get me to the top of the Google search results?  If only I had a scoop of ice cream every time I heard that… But the better question is…what will it cost you to NOT … Read Full Post

7 Keyword Match Type Tips

keyword match type funnel

The match types you choose for your paid keywords can have a huge impact on performance. If you read my post a few weeks ago, then you already know how AdWords match types work.  These are seven match type tips based … Read Full Post

Missed AdWords Opportunities with Small Businesses

Cardinal Path blog post

Small businesses are equipped to compete with any sized organization. The questions that are asked after this statement is, why and how? The simple answer is the Internet. There are an endless amount of tools on the Internet that allow … Read Full Post

AdWords Retiring Manual Location Extensions

Google My Business Logo

A few months ago, AdWords introduced upgraded location extensions that allow advertisers to pull addresses from their My Business account. Every time something “Upgraded” gets launched in Adwords, you can expect the old version to be retired eventually. This is now … Read Full Post


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