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Data Visualization: Enabling data-driven business discussions

Source: iStock Photo

By now most organizations buy in to the fact that data is one of their most valuable assets and that they should be making their business decisions based upon insights they derive from it.  It sure helps when you present … Read Full Post

Pro Secrets: Beat The AdWords Character Limit – How to Get an Ad Headline to Exceed 25 Characters

Cardinal Path blog post

Exercise bike pedal straps. These are the keywords that started it all. I was writing an ad for a product, and really wanted the keyword in the headline as this practice leads to the highest boost in CTR. Unfortunately exercise … Read Full Post

How Do I Improve My AdWords Quality Score?

Hockey Goal

Expert and novice PPC account managers are all well aware of the value of the Adwords Quality Score. Less well known are the strategies for improving it. Here are our best suggestions for improving your Quality Score and thereby improving … Read Full Post


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