Google AdWords

To Optimize or Not Optimize – That is the Question

Change is a good thing… right? When it comes to Google AdWords, one change within the AdWords platform is coming this fall, as sure as the changing seasons — one that will impact the rotation of your ad copy, as recently announced on their blog. As providers of Google AdWords training, the team at Cardinal … Read Full Post

Getting Your Feet Wet with Google Shopping Feed Rules

Google Merchant Center has recently rolled out an awesome new feature called ‘Feed Rules’. Feed Rules makes the transition from your inventory management system to your Merchant Center feed quick, seamless, and increasingly automated (especially if you are utilizing the API). Basically, Feed Rules takes unsupported product data and transforms it into supported data, such … Read Full Post

Customizing Ads with AdWords’ Countdown Function

Customization is key with marketing and Google AdWords has some incredible tools that allow advertisers to quickly tailor the messaging of ads to drive action. One of my favorites is the countdown function, which automatically updates ads to let customers know the time remaining for sales or special events. Including the time remaining for a … Read Full Post

Live Webinar: Getting Started with Google’s Shopping Campaigns

Cardinal Path blog post

Date: Tuesday, September 23rd Time: 10:00 am PT / 1:00 pm ET Join Cardinal Path for this one-hour webinar that will teach you how to get started with Google’s Shopping campaigns. Google Shopping allows advertisers to get their products in front of customers on the largest search engine in the world. With AdWord’s new Shopping campaigns, managing your Product Listing … Read Full Post

AdWords To Eliminate Match Type Close Variant Opt-Out

adwords match type close variants

AdWords has announced they will be removing the option for advertisers to opt-out of close variant matching for phrase and exact keywords in late September. What does this change mean for advertisers? Well, close variants are turned on at the campaign level by default, so if you’ve never disabled the option you won’t see any … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).