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Will mobile phones soon replace your credit card?

Cardinal Path blog post

Ever find your back pocket weighing you down because of your wallet? Would you like to be wallet-free? NFC (near-field communication) is a “tap to pay” technology seen in mobile devices that can easily exchange information with a single tap. … Read Full Post

QR codes: A marketer's key to measurement?

Cardinal Path blog post

In a previous blog on our site called “Can QR code usage data support investment cost?” we opened a discussion about the limited uptake with QR code usage in North America. Without even looking for raw statistics on this, I … Read Full Post

How Canadians use the Internet tomorrow is being decided today

Cardinal Path blog post

Recent decisions from the Canadian Radio-television and Telecommunications Commission (CRTC) regarding usage-based billing and bandwidth throttling should serve to illustrate that decisions from the government can have a direct impact no only on your monthly bill, but also on the … Read Full Post

Can QR code usage data support investment cost?

Tying offline advertising efforts to online goals is a difficult nut to crack. Many organizations use vanity URLs (e.g. drugsnot4me.ca) to measure how offline advertising is impacting their website, but there is the possibility to lose potential visitors if they … Read Full Post

The Real Purpose of Web Measurement

Cardinal Path blog post

Hint: We Don’t Want Your Credit Card Info Once in a while, the web measurement and analytics industry comes under enhanced scrutiny due to one controversy or another that is tangentially related to the privacy of the average person. Then, … Read Full Post


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