Writing well comes easier to some people than to others. But even for the best writers, getting good results is largely a matter of putting in the effort. In this post, I'll list a few tips that anyone can use … Read Full Post
Writing well comes easier to some people than to others. But even for the best writers, getting good results is largely a matter of putting in the effort. In this post, I'll list a few tips that anyone can use … Read Full Post
Remember Johnnie Cochran's notorious line, “If the glove don't fit, you must acquit”? Of course you do. And not just because it helped set murderer O.J. Simpson free. You remember it because it rhymes. It's not surprising that rhyming statements … Read Full Post
Web users are an impatient lot. Having run countless user tests, I can verify that users seldom read text the way they'd read a book. Rather, they scan through pages, looking for topics of interest. To be effective, web copy … Read Full Post
It has happened. After much processing, a few fallen governments, and about a trillion spam messages, Canada has passed its own anti-spam bill. And it's about #*&%ing time. Formerly Bill C-27, the Electronic Commerce Protection Act, the new C-28 Fighting … Read Full Post
Oh the pain, the paaain… Since my last post on Copywriting Tips, I've taken notes while reading emails and blogs. Here are some of the crazy points of confusion I've found. Dependent vs Dependant Dependent is an adjective, meaning relying … Read Full Post
