A good headline is critical. Its purpose is to captivate your readers' attention and entice them into your body text. If it fails, all your work will be for nought and you won't stand a chance of persuading your would-be … Read Full Post
A good headline is critical. Its purpose is to captivate your readers' attention and entice them into your body text. If it fails, all your work will be for nought and you won't stand a chance of persuading your would-be … Read Full Post
Last week, I outlined some preliminary homework we have to do before starting to write. Let's assume that's done now, and move on to structuring our message. How do we structure messages that resonate with visitors, and lead them to … Read Full Post
In deciding what action to take (including which products to buy), we're influenced by both logical and emotional forces. Logical motivations include: Saving money Saving time Avoiding dangers or hassles Achieving better results Emotional motivations include: Freeing ourselves of worry, … Read Full Post
When it comes to email marketing, I've been using ExactTarget pretty exclusively. It's a beast of an application, with scheduling, automation and interaction options diverse enough for nearly anything. It packs serious power. However, it's always seemed a little overkill … Read Full Post
It's been a while since my last problems with permission post. Truth is, I've run out of bad examples of email marketing. “What,” you say, “there's so much bad email marketing out there, how could you run out?” Well, the … Read Full Post
