Email Marketing

Data Visualization: Enabling data-driven business discussions

Cardinal Path blog post

By now most organizations buy in to the fact that data is one of their most valuable assets and that they should be making their business decisions based upon insights they derive from it.  It sure helps when you present data to stakeholders in a format that they can both understand and appreciate. Data visualization … Read Full Post

How to Write Headlines that Lure In Readers… Like Charlie Sheen to a Media Scrum

Cardinal Path blog post

A good headline is critical. Its purpose is to captivate your readers’ attention and entice them into your body text. If it fails, all your work will be for nought and you won’t stand a chance of persuading your would-be readers. You’ve only got one chance, so you’ve got to get it right. But how … Read Full Post

Persuasive Copywriting: Structuring Your Message With the Time-Proven AIDA Method

Cardinal Path blog post

Last week, I outlined some preliminary homework we have to do before starting to write. Let’s assume that’s done now, and move on to structuring our message. How do we structure messages that resonate with visitors, and lead them to take the action we desire? We can take a cue from traditional advertising copywriters here. … Read Full Post

Persuasive Copywriting: 3 Things You Need to Know Before You Start

Cardinal Path blog post

In deciding what action to take (including which products to buy), we’re influenced by both logical and emotional forces. Logical motivations include: Saving money Saving time Avoiding dangers or hassles Achieving better results Emotional motivations include: Freeing ourselves of worry, fear or regret Becoming wealthy or otherwise successful Being admired and/or well-liked Generally feeling better … Read Full Post

Monkeying with Mailchimp – Easy Email Marketing on the Cheap

Cardinal Path blog post

  When it comes to email marketing, I’ve been using ExactTarget pretty exclusively. It’s a beast of an application, with scheduling, automation and interaction options diverse enough for nearly anything. It packs serious power. However, it’s always seemed a little overkill for a monthly newsletter. About a year ago I started following a small Email … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).