Digital Strategy

Attribution 360 – Webinar Q&A Recap

Judging from our webinar poll results, the challenges of marketing attribution continue to plague digital and traditional marketers alike. The state of digital has created a disconnect whereby customer experience is a top priority, yet very few have an advanced understanding of their user journey. In this week’s webinar, Google and Cardinal Path joined forces … Read Full Post

5 Google Analytics 360 Webinars You Don’t Want to Miss

As marketers endeavor to better understand their customers, Google is delivering a new level of data-informed insights with Google Analytics 360—a premium platform that integrates tightly with the most powerful ad technologies to help marketers engage the right people, with the most relevant experiences. We’re excited to be partnering with Google to co-host a webinar … Read Full Post

AdWeek “Masters of Data”

It’s Advertising Week in New York City, and Wednesday (Day 3) was part of the “Data Track” of the event. So of course, our very own Alex Langshur, (Senior Partner and Co- founder at Cardinal Path), was on the scene! Alex moderated a panel discussion aptly named “Masters of Data”, which discussed how to overcome … Read Full Post

A Guide to Activating Audiences Using Analytics: Webinar Q & A

In today’s webinar that we co-presented with Internet Retailer, Cardinal Path experts, Nick Iyengar and Mary Andrews, explained how having a solid measurement framework in place will align your marketing initiatives toward a common business goal. A theme that came out of our introductory question to participants was the challenge of making sure their data is clean, accurate, … Read Full Post

High turnover of CMOs linked to challenges with digital & data

A recent study by Russell Reynolds Associates, shows that CMO turnover is higher than ever. This seems to be especially common in retail, where a whopping 48% of the top  retailers in the U.S. have had a change in their marketing leadership in the last 12 months. So, what is behind this trend? By interviewing … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).