Data Analysis

The Cardinal Path Data Science Team Weighs in on Their Favorite Conference Talks of 2016

There are many great conferences hosted on the subject of data science by different programming and community groups along with industry heavy hitters. Since it’s data science month at Cardinal Path, we sat down with our data science team to find out about some of their favorite conferences of 2016. Danika: broom: Converting statistical models … Read Full Post

Supercharge Your B2B Dashboards with Predictive Analytics!

Businesses that belong to the B2B space have unique KPIs and reporting needs. This is because of the way they sell, it’s different, which means that the way that they measure is also different. Instead of thinking about visits, engagement and conversions alone, B2B companies also think about prospects, opportunities and win rates. There are multiple … Read Full Post

Dashboard Best Practices

For many organizations, even those with sophisticated tools and practices, getting the right data, and more importantly, the insights – to the right people at the right time is difficult.  With multiple stakeholders, various data sources, and the ever increasing pressure to ensure that the data and insights are actionable, one thing is clear: marketers … Read Full Post

Marketer’s Guide to Digital Dashboards- Webinar Q&A

In our most recent webinar, Marketer’s Guide to Digital Dashboards, Cardinal Path’s panel of experts, which included Charlotte Bourne, Mark Tallman, and special guest Stephane Hamel, shared insights into some of the most common reasons why so many dashboards fail, and how to save yourself from these pitfalls to set up dashboards that deliver actionable insights … Read Full Post

Data Driven Attribution or Media Mix Modelling?

Data Driven Attribution and Media Mix Modelling (MMM) both help marketers understand marketing channel performance and return on investment. While it’s true that both help to measure marketing success, they differ in their data requirements and capabilities. If you are trying to figure out which one is best suited to your organizational needs, read on. … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).