The half-life of a Tweet is extremely short (estimated by some to be as little as four minutes). We usually worry about this as content creators wondering how long our message will be visible to our readers, but it can … Read Full Post
The half-life of a Tweet is extremely short (estimated by some to be as little as four minutes). We usually worry about this as content creators wondering how long our message will be visible to our readers, but it can … Read Full Post
Google and WebShare’s David Booth are teaming up to offer a free webinar on Thursday, September 24, 2009 at 10:00 am (PDT): Planning and Running your First Website Optimizer Experiment. Sign up for this webinar! This 90 minute webinar is … Read Full Post
It is every online marketer’s question; “Which will result in a better ROI, search or display advertising?” Traditionally the two were measured independently and with little regard for how the two advertising methods interact with one another. However, a recent … Read Full Post
Are you using the best tools for your search marketing and conversion marketing programs, and are you using them to the best of your advantage? There are a variety of applications offered by various vendors, however Google leads the pack … Read Full Post
by David Booth Founding Partner at WebShare, LLC If you’re doing conversion marketing and statistical testing on your website and you haven’t explored trust logos yet, then you’re missing out. It’s no accident that you see the same logos appearing … Read Full Post
