The Blog

Conversion Marketing

Goodbye WebShare, Hello Cardinal Path!

Cardinal Path blog post

Six years ago we started WebShare with the singular goal of passing on the knowledge and skills we had acquired in Internet marketing to our clients and partnering with them to take their digital strategy to the next level. Over … Read Full Post

Category: Conversion Marketing, Google Analytics, Google Website Optimizer, Local Search / Google Places, Pay Per Click Marketing, Social Media, Website Design, Website Promotion & LinkBuilding

Alphanumeric Phone Numbers Online

Cardinal Path blog post

A guy walks into an airport bar and asks the bartender if he can just take a look at the phone.  ”You don’t want to make a call?”  ”Nope, just want to look at the phone.”  I know it sounds … Read Full Post

Category: Conversion Marketing, Website Design

Get Access to Optimizely's Private Beta

Cardinal Path blog post

After our recent blog post, WebShare readers may already be familiar with Optimizely, a brand new A/B testing platform that’s currently in private beta. Today we’re pleased to announce that WebShare readers can gain access to the private beta by … Read Full Post

Category: Conversion Marketing
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How to deal with perceptual blindness – Dare to not be different

Cardinal Path blog post

One of our most popular services at WebShare is to critique ecommerce sites, and one concept that comes up often is perceptual blindness.  This is the tendency to overlook something that is right in front of you because it’s not … Read Full Post

Category: Conversion Marketing, Website Design

First Look: Optimizely

Cardinal Path blog post

One of the cooler things about working at WebShare is the fact that we regularly get our hands on the newest, most exciting tools in the analytics and testing industry. One tool we’re especially excited about right now is Optimizely, … Read Full Post

Category: Conversion Marketing
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