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PublicInsite is actively recruiting an experienced Consultant with a keen interest in Web analytics and related services to join our team due to the fast-paced growth we’ve experienced recently. The selected candidate will work with a strong team of individuals committed to delivering consulting services to Google Analytics clients. Project work includes business analysis, installation, configuration, system training and some new product development.

Key responsibilities include:

  • Consult with clients to determine Web marketing and Web analytics business requirements
  • Install and configure WebTrends based on client needs
  • Identify and assist with development of new technologies to complement current Web analytics offerings
  • Integrate Web analytics with other tools such as CRM, email marketing and customer databases
  • Provide WebTrends training to both end-users and technical staff
  • Consult with clients to determine business requirements
  • Participate in sales including cold calling, event planning, customer outreach campaigns, among other sales tasks

Required Skills & Abilities:

  • Web analytics experience (e.g., WebTrends, Google Analytics)
  • Extremely strong written and oral communication skills (be prepared to supply writing samples at interview, such as requirements, UI design, test plans, or other types of project documentation)
  • Strong day-to-day office application experience (e.g. Microsoft Excel, Word, PowerPoint)

Highly Preferred Skills:

  • General IT (e.g., basic networking, sys admin, etc.)
  • Professional consulting experience
  • Interface design (a.k.a., user experience) skills
  • Experienced with interface design methodology, such as requirements gathering, design documents, test plans, etc.
  • PPC, SEO and SEM

We’re looking for that unique individual for whom search engine algorithms hold few secrets. You are fanatical about search and on top of the latest developments in search for local, mobile and social media. Able to think broadly, analyse deeply, write clearly, and execute flawlessly, you love challenges, are a self-starter and looking to join a small but entrepreneurial culture where your skills can really shine.

Position Summary

The Search Engine Analyst will be responsible for all aspects related to managing the search profile (site optimization, paid search, on-page/off-page, etc.) of their client accounts. The Senior Analyst will work with the Manager, SEO/SEM and our web analytics / website optimization teams to develop, implement and manage search strategies and track the effectiveness of new and existing campaigns.

The successful candidate will have strong analytic capabilities with specific knowledge of search optimization and online marketing analytics. They will be is expected to produce regular reports; lead and manage site audits, develop search campaign (inbound, outbound and paid) strategies and be comfortable in presenting information that uses a minimum of jargon and helps clients to understand the value and impact of their work.

Essential Functions and Knowledge

• Rock-solid understanding of all the key concepts related to search optimization and search marketing
• Experience with keyword discovery methodology and tools
• Strong web analytics background (or a willingness to learn)
• Demonstrated ability to write short copy and understanding of the QA process
• Strong knowledge of inbound/outbound marketing concepts
• Knows how to build backlinks and execute off-page SEO strategies
• Stay up to date on the latest industry developments
• Highly proficient in all MS Word, Excel & PowerPoint

Qualifications

• Degree in business, marketing, communications or related subjects.
• 2+ years previous online marketing experience.
• Ad agency or online direct marketing background a plus.
• Self motivated, detail oriented and able to prioritize daily work efficiently.
• Exceptional communication skills.
• Show superior judgment and professionalism when corresponding with partners and team members.
• Demonstrate a proactive work ethic when managing numerous competing priorities in a fast-paced environment.
• Proven ability to accommodate evolving responsibilities and last minute changes.
• Able to analyze metric data and convey recommendations appropriately to supervisors.

Position Summary

PublicInsite, an innovation driven web analytics and search marketing firm, is seeking a Director, Consulting Services to join our growing team. With a knack for strategy and a skill for implementation excellence, the Director will leverage the full range of their analytics, site optimization and digital marketing expertise to develop solutions that help our clients succeed in their goals.

This individual will be relentless in delivering value to clients, and will oversee a team of Consultants and Analysts dedicated to this task. They will take an active role by creating best practices and methodologies, driving business development efforts and acting as a thought leader within the organization and in the industry.

The Director will be part of the executive management team and shall report directly to the President & CEO. They must be both a “big thinker” who can anticipate changes in the digital landscape and what impact these will have on the company’s business while simultaneously materially contributing to the tactical plans critical to achieving day-to-day operational success.

Primary responsibilities

• Take lead on our implementation work from day 1.
• Deliver exceptional client value, outstanding service and unique insights that delight the customer and generate high levels of satisfaction.
• Work with clients to translate business goals into reporting frameworks that provide insight into the performance of clients’ online marketing programs and develop recommendations for optimization.
• Focus on helping our clients configure and customize state of the art implementations of various web analytics tools that provide answers to their burning questions.
• Manage ongoing client relationships and work with Sales and Marketing to identify and generate new business opportunities.
• Lead and mentor analytics team members.
• Support clients by answering questions and helping address strategic issues regarding the measurement of their digital initiatives.
• Be a thought leader to our clients, within the company and the industry by sharing research findings, customer insight and best practices.

Preferred Qualifications

• Bachelor’s degree; MBA preferred.
• 5 or more years experience in a consulting services environment, responsibility for building and managing a team.
• 5 or more years experience with web analytics solutions such as: Unica NetInsight, WebTrends, Omniture SiteCatalyst and Google Analytics.
• Capable of seeing the forest AND the trees: this position requires a combination of conceptual and analytic abilities along with creativity and insight.
• Demonstrated ability to conduct comprehensive analyses and drive insights that lead to better business decisions by identifying and interpreting key leading indicators of business performance. Must be able to then clearly and strongly communicate and articulate the results to clients and others.
• Strong written/oral communications skills, as well as the ability to present his/her analysis and recommendations clearly, confidently and convincingly
• Comfortable speaking before large groups, providing training and delivering online presentations.
• Organized, self-motivated, detail-oriented and a team player.
• HTML, JavaScript, PHP, Flash ActionScript and other coding experience preferred.
Other Personal Characteristics
• A reputation for integrity and ethics. A strong character who will build the trust of others, both internally and externally.
• Decisive with a bias for action but also consensus-oriented; empowers, yet holds staff accountable.
• A visionary; forward-thinking leader; market and customer-focused.

Careers

Consultant

Cardinal Path blog post

PublicInsite is actively recruiting an experienced Consultant with a keen interest in Web analytics and related services to join our team due to the fast-paced growth we’ve experienced recently. The selected candidate will work with a strong team of individuals committed to delivering consulting services to Google Analytics clients. Project work includes business analysis, installation, … Read Full Post

Search Engine Analyst

Cardinal Path blog post

We’re looking for that unique individual for whom search engine algorithms hold few secrets. You are fanatical about search and on top of the latest developments in search for local, mobile and social media. Able to think broadly, analyse deeply, write clearly, and execute flawlessly, you love challenges, are a self-starter and looking to join … Read Full Post

Director, Consulting Services

Cardinal Path blog post

Position Summary PublicInsite, an innovation driven web analytics and search marketing firm, is seeking a Director, Consulting Services to join our growing team. With a knack for strategy and a skill for implementation excellence, the Director will leverage the full range of their analytics, site optimization and digital marketing expertise to develop solutions that help … Read Full Post

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