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Five common errors found in Adobe Analytics Audits and why you should fix them ASAP

Cardinal Path blog post

When you’ve done as many analytics audits and implementations as we have, uncovering business-critical mistakes is par for the course. Here is a highlights reel of routinely uncovered Adobe Analytics issues with some tips – and good reasons – to … Read Full Post

Stéphane Hamel becomes independent, Cardinal Path advisor

Cardinal Path blog post

Today is a bittersweet day for me as it marks the last day that my friend and colleague Stéphane Hamel will be a full-time employee of Cardinal Path.  Stéphane (or Stéph as I call him) will be transitioning from his … Read Full Post

5 New Year’s Resolutions to Get the Most From Your Data

Cardinal Path blog post

It’s what you DO with your data that counts. Get inspired by the latest MarketingLand article by Dave Booth, Cardinal Path co-founder and senior partner, and the Digital Analytics Association’s Practitioner of the Year.  Read the article:

10 Steps to Visualizing Your Data


Data visualization, dashboards and visual business intelligence are hot topics. It seems everyone wants to set up a dashboard, create stunning infographics and use visuals for everything from informing prospects and customers, to facilitating the strategic work of their executive … Read Full Post

Resolution #1: Trust Your Data


It’s the start of a fresh new year and for many organizations this means new budgets, renewed focus, and a commitment to grow the business in a way that is meaningful to its stakeholders. Cardinal Path is no different. We’re … Read Full Post

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