While there’s some debate whether Enhanced Campaigns are a step in the right direction, one feature that’s definitely a move forward is the Enhanced Geo-targeting feature. We now have more flexibility than ever when targeting specific locations. In the past, … Read Full Post
Finally! For a long time the analytics community has been asking the Google Analytics team for a way to track changes made to accounts, properties and profiles. Just like the AdWord’s Change History feature, Google Analytics admin users will now … Read Full Post
Based on the study of hundreds of organizations and data collected through the Online Analytics Maturity self-assessment, we can confirm the lack of a systematic, proven methodology is the biggest impediment to developing a culture of digital analytics within organizations. … Read Full Post
Google’s “Panda” and “Penguin” algorithm updates were named after black and white animals. While there is nothing backing up the prediction, industry analysts suspect Google will continue the trend of using the name of a black and white animal for … Read Full Post
Yesterday, we took a look at four new features of Google Analytics that can help you take your usage of analytics to a whole new level – all without having to implement any new code on your website. Today, I’ve … Read Full Post
