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An Inside Look – Universal Analytics (UA) Moves Out of Beta

Source: iStock Photo

Today, the digital analytics sphere received some very interesting news. Universal Analytics (UA), the expanded update to Google Analytics (GA), was released from Beta. For many months, Cardinal Path clients have been asking our service and delivery teams for details … Read Full Post

Top 6 Tools for Debugging your Google Analytics Implementation

Cardinal Path blog post

Are my tags firing? Is this data correct? A large part of what I do for Cardinal Path is dissecting a websites’ inner workings to ensure its web analytics implementation is collecting properly. Diving into the world of web analytics … Read Full Post

How Do I Improve My AdWords Quality Score?

Hockey Goal

Expert and novice PPC account managers are all well aware of the value of the Adwords Quality Score. Less well known are the strategies for improving it. Here are our best suggestions for improving your Quality Score and thereby improving … Read Full Post

Youtube video tracking with GTM and UA: a step by step guide

Youtube tracking with GTM and UA

June 20th, 2014 update! now supports multiple players on the same page includes optional code to add the necessary enablejsapi=1 to the video URL now track the video title instead of the video id During our GTM+UA webinar I was asked … Read Full Post

Removing AdWords Automatic CPC Bid Limit

Cardinal Path blog post

I’m always hesitant about using automatic features in Google, but automatic bidding for clicks is one I’ve had success with in the past. I decided to see what would happen if I removed the bid limit from our highest traffic … Read Full Post


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