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Omnichannel Marketing Webinar Q&A

people in a mall resized

  While 86% of marketers agree that the benefits of an omnichannel approach to customer experience outweigh the challenges of implementing such an approach, only 16% of businesses say that they are meeting needs for consumer experience via omnichannel, according to a December … Read Full Post

Tips for Going Beyond A/B Testing and Into Personalization

Nick Iyengar Associate Director of Digital Intelligence

Organizations that want to go beyond analyzing and learning from their data and into putting their data to action are progressing from traditional A/B testing into personalization of their marketing content. While “personalization” can sound intimidating to marketers because it may … Read Full Post

Cardinal Path Acquired by Dentsu Aegis Network

dentsu logo

This was an exciting week for all of us with the announcement of Dentsu Aegis Network’s acquisition of Cardinal Path. A global media group that specializes in marketing media, digital, and creative communication services, Dentsu Aegis Network’s purchase of Cardinal … Read Full Post

Digital Data Collection 101

Digital Data Collection

I look at digital data all day and often take for granted how good I’ve got it. When running an analysis on the impact of a marketing campaign or an A/B test, there are hundreds of thousands of data points … Read Full Post

Digital data analytics talent: how to hire for your analytics program

Smash, Stop Making Analytics So Hard

Back in 2012, the Harvard Business Review declared the Data Scientist the “sexiest job of the century,” and since then, marketers have been challenged to assemble a mix of analysts, statisticians, developers, mathematicians, data scientists and more, to fulfill on … Read Full Post

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