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Cardinal Path

5 New Year’s Resolutions to Get the Most From Your Data

Cardinal Path blog post

It’s what you DO with your data that counts. Get inspired by the latest MarketingLand article by Dave Booth, Cardinal Path co-founder and senior partner, and the Digital Analytics Association’s Practitioner of the Year.  Read the article:

10 Steps to Visualizing Your Data


Data visualization, dashboards and visual business intelligence are hot topics. It seems everyone wants to set up a dashboard, create stunning infographics and use visuals for everything from informing prospects and customers, to facilitating the strategic work of their executive … Read Full Post

Resolution #1: Trust Your Data


It’s the start of a fresh new year and for many organizations this means new budgets, renewed focus, and a commitment to grow the business in a way that is meaningful to its stakeholders. Cardinal Path is no different. We’re … Read Full Post

[Video] Dave Booth Interview at eRetail Europe 2014

Cardinal Path blog post

Dave Booth, the Digital Analytics Association’s Practitioner of the Year and senior partner & co-founder, Cardinal Path was interviewed at the recent eRetail Europe event in Amsterdam. Hear Dave’s advice to retailers on how to leverage big data, identifying online/offline … Read Full Post

The State of Digital Data in the Top 50 Nonprofit Organizations in the U.S.

Cardinal Path blog post

The market research and consulting company, MarketsandMarkets, recently estimated the global big data market to be $14.87 billion in 2013 and expects it to grow to $46.34 billion by 2018, reflecting widespread adoption of data capture, processing and analytics capabilities … Read Full Post

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