Cardinal Path

Cardinal Path

The Best HFI Animation Yet: “6 Steps to Persuasive Design”

Screen shot from video, 6 steps to persuasive design

HFI’s latest animated video, “6 Steps to Persuasive Design”, is their best yet. In this compelling 5½ minute animation, HFI’s CEO Dr Eric Schaffer neatly lays out the six major steps to creating an effective and persuasive website experience, one …

Category: Cardinal Path, User Experience, Web Development
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Webinar: Intro to User Experience Design

Cardinal Path blog post

Websites are not just text. As they become more complicated, taking on many of the same features as traditional software, we must think differently about the design process. This webinar is an overview of the five ‘planes’ of the user …

Category: Cardinal Path

Wishing Phil Mui a Fond Farewell

phil-mui

It was announced today that Phil Mui will be leaving his role as group product manager of Google Analytics after having shaped and grown this product into what has become the world’s largest web analytics platform. We’ve counted ourselves very …

Category: Cardinal Path

AdWords Near Match: Opt Out or Let It Roll? That Is The Question

adwords why you near match

I just spent two hours changing the settings in each of my campaigns due to Google’s release of Near Match settings into the account interface. Why? Because Google has a bad habit of automatically opting existing campaigns into new features. …

Category: Cardinal Path, Search Engine Marketing

Verify: Low Cost Usability Testing Gets Even Better

VerifyApp

Just two weeks ago, I wrote that “it’s not often useful new [UX] tools come out”. Then days later I was advised of another great enhancement, this time to ZURB’s Verify app. When I first reviewed Verify 1 ½ years …

Category: Cardinal Path, User Experience
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