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GOOGLE ANALTYICS AND SEARCH CONSOLE DATA INTEGRATION: Recent Google Analytics Update Provides Deeper Insights to Marketers

cockpit-crop

Where do you go when you want to understand how Google views your site? Whether you are looking for information on how Google crawls and indexes your site, how your landing pages are performing in search results pages or what … Read Full Post

What Every Marketer Needs to Know About Omnichannel, Programmatic, and Measurement Frameworks Webinar Q&A

Digital City-blurv2

In a recent webinar with the American Marketing Association, Cardinal Path’s panel of experts including Alex Langshur, Corey Koberg, and Eric Hitchman, shared insights into some of the most powerful marketing techniques available today. The questions from the audience made … Read Full Post

Cardinal Path Acquired by Dentsu Aegis Network

dentsu logo

This was an exciting week for all of us with the announcement of Dentsu Aegis Network’s acquisition of Cardinal Path. A global media group that specializes in marketing media, digital, and creative communication services, Dentsu Aegis Network’s purchase of Cardinal … Read Full Post

Digital Data Collection 101

Digital Data Collection

I look at digital data all day and often take for granted how good I’ve got it. When running an analysis on the impact of a marketing campaign or an A/B test, there are hundreds of thousands of data points … Read Full Post

Digital data analytics talent: how to hire for your analytics program

Smash, Stop Making Analytics So Hard

Back in 2012, the Harvard Business Review declared the Data Scientist the “sexiest job of the century,” and since then, marketers have been challenged to assemble a mix of analysts, statisticians, developers, mathematicians, data scientists and more, to fulfill on … Read Full Post

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