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Cardinal Path

[Video] Dave Booth Interview at eRetail Europe 2014

Cardinal Path blog post

Dave Booth, the Digital Analytics Association’s Practitioner of the Year and senior partner & co-founder, Cardinal Path was interviewed at the recent eRetail Europe event in Amsterdam. Hear Dave’s advice to retailers on how to leverage big data, identifying online/offline … Read Full Post

The State of Digital Data in the Top 50 Nonprofit Organizations in the U.S.

Cardinal Path blog post

The market research and consulting company, MarketsandMarkets, recently estimated the global big data market to be $14.87 billion in 2013 and expects it to grow to $46.34 billion by 2018, reflecting widespread adoption of data capture, processing and analytics capabilities … Read Full Post

Fatal Flaws when Dashboarding

candies graph

Dashboards and Key Performance Indicators (KPI’s) — are attributed to the glory of Optimization. In my experience, I have seen the concepts of dashboards and KPI’s misinterpreted and often misunderstood. Concepts, often adopted as best practices, lack rigorous questioning about … Read Full Post

Klipfolio introduces KlipStart for Google Analytics

Cardinal Path is a Klipfolio Partner

You can now create powerful interactive dashboards for Google Analytics in less than three minutes with KlipStart from Klipfolio. Start customizing and integrating new data sources with a full-featured free trial of the Klipfolio.


Cardinal Path blog post

During our recent webinar, 5 Reasons to Prioritize your Move to Google Universal Analytics many of our audience members asked very informed questions. We want to share the Q&A portion of the webinar with you.   Watch the on-demand webinar and … Read Full Post

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