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5 E-Commerce Techniques To Know For The 2015 Holiday Season

e-commerce holiday retailer

In this post, originally published by Marketing Land on July 20th, 2015, Nick Iyengar, Cardinal Path’s Associate Director of Digital Intelligence, highlights five e-commerce techniques to make your 2015 holiday season a success. Think it’s too early to start planning for … Read Full Post

On-demand webinar: Marketer’s Guide to Finding the Right Analytics Platform

Right Analytics Webinar with play button, cropped

Why choose one analytics platform over another? Knowing what you can achieve with some of the best-in-class analytics platforms and tying those capabilities to your organization’s goals is a fundamental step to becoming a truly data-driven business. On July 14, … Read Full Post

Connecting the Dots: Top 3 Cross-Device Tracking Methods

Cross Device Tracking Methods

One of the biggest challenges for digital marketers today is being able to connect the dots as consumers increasingly engage with their brand across a variety of devices in different settings. These days, it’s pretty common for people to browse … Read Full Post

The Big Data Mistake Big Companies are Making

The Mistake                   Companies

Recently, the Huffington Post published an article with the 12 Major Mistakes Companies Make with Big Data. Among the members of the Young Entrepreneur Council (YEC) who were interviewed, was David Booth, one of Cardinal Path’s Co-Founders and Senior Partners. In Dave’s … Read Full Post

Webinar: Marketer’s Guide to Finding the Right Analytics Platform

Analytics webinar cropped

Why choose one analytics platform over another? Knowing what you can achieve with some of the best-in-class analytics platforms and tying those capabilities to your organization’s goals is a fundamental step to becoming a truly data-driven business. This webinar will … Read Full Post


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