Cardinal Path

Google Data Studio – Webinar Q&A & Recap

Rounding out this week’s Google Analytics 360 webinar doubleheader, our Google Data Studio event yesterday featured Nick Mihailovski, Google Data Studio Lead Product Manager and Cardinal Path’s Mary Andrews, Director of Digital Intelligence. Nick and Mary explored the value of dashboards, demonstrated the simplicity and power of Data Studio, and featured incredible real-world examples from … Read Full Post

Google Optimize 360 – A Webinar Q&A

Earlier this week, I hosted a webinar on Google Optimize 360, along with Google’s own Jonathan Mesh, Lead Product Manager for Optimize and Optimize 360, and discussed ways to accelerate testing and optimization strategies. We stepped through the power of personalization, shared a real-time demo of Optimize 360, and explored experiments and tactics for delivering more … Read Full Post

Getting as Complex as Necessary: Attribution Modelling

Coworkers with board full of post-its for planning

There is a design principle known as KISS: Keep it simple, stupid: We should aim to keep systems, models, and solutions as simple as possible, and unnecessary complexity should be avoided. When starting a project, we should ask ourselves how complex we need to get to answer the question at hand accurately, and go no more … Read Full Post

Introducing Google Attribution & Attribution 360 – a catalyst to move beyond last-click.

Yesterday, Google announced the launch of Google Attribution, a new solution designed to move marketers beyond last-click attribution. Google’s approach is to assign a weighted value to all the various touchpoints along a customer journey to help you understand what role each touchpoint plays in driving conversions. “Google Attribution is a new tool that helps … Read Full Post

5 Reasons why you should be taking advantage of the integrated Google Analytics 360 Suite

Google Analytics 360 is Google’s digital analytics tool for enterprise. However, Analytics 360 is only one of the 360 tools within the Google 360 Suite. The products that make up the 360 Suite are: Tag Manager 360 Attribution 360 Optimize 360 Audience Center 360 Data Studio 360 Utilizing all of the 360 products simultaneously is … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).