Cardinal Path | Cardinal Path Blog

Cardinal Path

When all you have is a hammer, everything looks like a nail: choosing the right tool for the job

A few weeks ago, a coworker asked me for some help with a data cleaning task. I consider him to be one of the best Tableau users in our office, and someone I frequent when I get stuck on any … Read Full Post

Data Leakage: How Data Collection Impacts the Decisions We Make and Vice Versa

  What is data leakage and why does it matter? Data leakage occurs when the data you are using to train a machine learning algorithm happens to include unexpected information related to what you are trying to predict, allowing the model … Read Full Post

Long term predictions for the future of martech

When you work in one of the fastest- moving industries around, it can be hard to take a step back and think about what it all means for the future. But this kind of thinking is exactly what is needed … Read Full Post

Register for our upcoming webinar with the AMA: “Applying Data Science Methods for Marketing Lift”

Thursday, November 3rd at 10:00 a.m. PT / 1:00 p.m. ET. Data science can deliver transformational  business insights by bringing together statistics, mathematics, computer science, machine learning, and business strategy. A variety of data science techniques are available which allow … Read Full Post

Data Science Series- Uplift Modeling: measuring true campaign impact

Diagrams projecting from tablet isolated on white

You’ve just finished running a new advertising campaign. Now you want to know the answer to your obvious and most pressing question: did it work? That is, did the campaign create uplift, causing more customers to purchase your product than … Read Full Post

Copyright © 2016, All Rights Reserved. Privacy and Copyright Policies.