Cardinal Path

[New VIDEO!] PoleStar: Media Budget Optimization

Back in May, we held a webinar to discuss the importance of media budget allocation on your bottom line. We introduced our latest product, PoleStar, which is a media budget allocation software that allows you to identify your optimal allocation across countries, brands, portfolios, and channels. PoleStar helps large, enterprise organizations better understand their media … Read Full Post

4 ways to measure and realize the value in your content

Content is a key component to managing brand perceptions and creating brand value. Studies have shown that content has a better recall value for consumers than other forms of advertising, and it’s also a very cost-effective marketing strategy. But many organizations have trouble measuring the value of their content across all channels. So, what is … Read Full Post

Simple and Powerful Testing: Getting Started with Google Optimize and Google Optimize 360 Suite

When designing a new landing page or website, it goes without saying that the designer should always adopt a user-centric approach, where the design and functionality comes first and foremost, and the goal is to make the experience as intuitive and seamless as possible –in order to allow users to perform converting actions on your … Read Full Post

So, you want to speak search engine?

Search engines must crawl and index trillions of pages and files across the web in order to return the most relevant results to match their users’ search queries. The two main influencers (determined by algorithms which are made up of many different ranking factors) are: Relevancy; this is the degree to which the content of … Read Full Post

Google Analytics 360 & the Move to Enterprise Analytics- Upcoming Webinar

Join us for an upcoming webinar on Tuesday, May 2nd, 2017, 1pm EST/10am PST titled “Google Analytics 360 & the Move to Enterprise Analytics”. In this webinar, you will discover the advanced features available within Google Analytic 360 Suite, and what this will mean for enterprise organizations as they move down the path to digital … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).