Keyword research is an important part of any strategy to increase paid or organic search traffic. It involves using various online tools to discover what words people use while searching for particular information and in what quantities. This background information … Read Full Post
Blinking text. Hit counters. These were the ways we used to attract visitors’ attention and track our success online. We’re a long way from Geocities and Angelfire, but have our testing and measurement practices evolved since then? User Experience Designer … Read Full Post
Online donations are without a doubt an important source of income for non-profits. As a result, it’s vital that each organization keeps track of their website and its effectiveness in achieving fundraising goals. Find out why…. Read Full Post
NGOs and non-profit organizations now have another tool to help learn about the types of people that visit their sites: an integrated CRM and web analytics solution. Find out how this will change how we see our supporters online. Read Full Post
Optimize your donations page using these 5 easy tips and ideas. Find out how not-for-profit organizations and charities can perform better in several ways on their landing pages and donation pages using these ideas. Read Full Post
