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Data Visualization: Enabling data-driven business discussions

Business Intelligence Dashboards

By now most organizations buy in to the fact that data is one of their most valuable assets and that they should be making their business decisions based upon insights they derive from it.  It sure helps when you present … Read Full Post

We're Moving This Blog!

Cardinal Path blog post

Since PublicInsite became Cardinal Path a few months ago, you may have seen several writers from this blog contributing to the new Cardinal Path blog. Well, the time has come to make the transition complete and put all out efforts … Read Full Post

Effective Keyword Categorization Reveals More About Your Visitors

Cardinal Path blog post

When trying to make sense of a huge body of incoming search keywords found in log files collected by a web server or exported from Google Analytics keyword reports, we have traditionally found it incredibly useful to organize these keywords … Read Full Post

Keyword Analysis: How deep is deep enough?

Cardinal Path blog post

Search analysis is a crucial method for understanding visitor intent and many of us have learned about the long tail and its implications on the overall analysis of search terms. The reality is, however, that many organizations are pressed for … Read Full Post

Using On-site Search for SEO and SEM Insights in Google Analytics

Cardinal Path blog post

Your on-site search data can be a valuable source of information about what your audiences want and care about. If you think about it, people who are already on your site and enter a search term believe that you have … Read Full Post


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