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Youtube video tracking with GTM and UA: a step by step guide

Youtube tracking with GTM and UA

June 20th, 2014 update! now supports multiple players on the same page includes optional code to add the necessary enablejsapi=1 to the video URL now track the video title instead of the video id During our GTM+UA webinar I was asked … Read Full Post

Webinar on Using Google Tag Manager to migrate to Universal Analytics Announced

Cardinal Path blog post

Cardinal Path’s Stephane Hamel will present a session on how to use Google Tag Manager (GTM) to upgrade to Universal Analytics (UA) on February 6th, 2014. The webinar will be a practical demonstration coupled with best practices in using GTM … Read Full Post

A Roundup of New Tools for Digital Analysis

Cardinal Path blog post

Excerpted from Allison Hartsoe‘s blog post “The New Generation of Digital Analysis Tools” on online-behavior.com: A new generation of digital analysis tools is arriving. A generation where speed is king and customer data is united. If you’ve been buried with … Read Full Post

Using Universal Analytics to advance digital maturity

Cardinal Path blog post

It’s been hard to avoid the hype and excitement in the digital analytics and marketing community surrounding Universal Analytics (UA). UA is the next generation of GA’s platform and much has been written about its technical prowess and capabilities. All … Read Full Post

How to define your investment in big data

Cardinal Path blog post

Excerpted from Dave Booth’s November column for MediaPost, “Defining Your Investment in Big Data”: When we released our own survey of digital analytics maturity across industries, we found that many organizations tend to be ambitious in terms of their objective and … Read Full Post

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