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Web Analytics

Using Universal Analytics to advance digital maturity

Cardinal Path blog post

It’s been hard to avoid the hype and excitement in the digital analytics and marketing community surrounding Universal Analytics (UA). UA is the next generation of GA’s platform and much has been written about its technical prowess and capabilities. All … Read Full Post

How to define your investment in big data

Cardinal Path blog post

Excerpted from Dave Booth’s November column for MediaPost, “Defining Your Investment in Big Data”: When we released our own survey of digital analytics maturity across industries, we found that many organizations tend to be ambitious in terms of their objective and … Read Full Post

WASP for Chrome v1.0 now available

Cardinal Path blog post

Its a great day for the WASP development team:<Stéphane Hamel – WASP Father and Director of Innovation, Patrick Denny – Lead Bug Zapper and Developer, and Alex Langshur – Senior Harvester and Partner. Today we present to you WASP for … Read Full Post

Organic Tablet Traffic Increases

Cardinal Path blog post

If you’re wondering why your organic traffic numbers are on the increase in the last month, one segment of traffic to dig into is tablet traffic. The ongoing struggle to track some tablet performance has been well documented — there’ve … Read Full Post

Which Version of Google Analytics Is Right For You?

Cardinal Path blog post

With the public release of Universal Analytics, there are now many different methods to collect data from your website with Google Analytics. The aim of this guide is to provide guidance on which of these methods is right for your … Read Full Post


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