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The Big Data Mistake Big Companies are Making

The Mistake                   Companies

Recently, the Huffington Post published an article with the 12 Major Mistakes Companies Make with Big Data. Among the members of the Young Entrepreneur Council (YEC) who were interviewed, was David Booth, one of Cardinal Path’s Co-Founders and Senior Partners. In Dave’s … Read Full Post

The Top 10 Best Questions to Ask Your Agency about Data and Analytics

Top 10 Best questions to ask your agency

Agencies play a critical role in bringing the digital marketing of many large organizations and brands to life. Whether you’re evaluating your existing agency partner, looking to make a change, or it’s business as usual, optimizing your agency partnerships in … Read Full Post

Mother’s Day Made Easy with Analytics

Mother's Day Gift Trends

Scrambling for a Mother’s Day gift this week? Look to online analytics to guide your decision-making with Google’s recently-published consumer data on what Moms really want. View the full findings on Mother’s Day Gift trends here. According to the report, … Read Full Post

Fatal Flaws when Dashboarding

candies graph

Dashboards and Key Performance Indicators (KPI’s) — are attributed to the glory of Optimization. In my experience, I have seen the concepts of dashboards and KPI’s misinterpreted and often misunderstood. Concepts, often adopted as best practices, lack rigorous questioning about … Read Full Post

The State of Digital Analytics Maturity in Europe

Cardinal Path blog post

Online Dialogue, a digital optimization agency in the Netherlands, recently invited me to celebrate their 5th anniversary at the wonderful Kastell de Haar. Preaching to the choir (literally), I shared some insight about the concepts behind the digital analytics maturity … Read Full Post

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