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Data Visualization: Enabling data-driven business discussions

Source: iStock Photo

By now most organizations buy in to the fact that data is one of their most valuable assets and that they should be making their business decisions based upon insights they derive from it.  It sure helps when you present … Read Full Post

Why your KPI’s are meaningless

Cardinal Path blog post

Originally published on online-behavior.com If like many companies, you report value as page view volume, visit volume, social likes or tweets, then your boss is most likely to say: “so what?” (and if she or he doesn’t, s/he should.) For … Read Full Post

Youtube video tracking with GTM and UA: a step by step guide

Youtube tracking with GTM and UA

During our GTM+UA webinar I was asked about tracking YouTube videos with the help of Google Tag Manager and Universal Analytics. I quickly demonstrated how we’re doing it in our WASP playground. Here’s a step by step guide to the … Read Full Post

Webinar on Using Google Tag Manager to migrate to Universal Analytics Announced

Cardinal Path blog post

Cardinal Path’s Stephane Hamel will present a session on how to use Google Tag Manager (GTM) to upgrade to Universal Analytics (UA) on February 6th, 2014. The webinar will be a practical demonstration coupled with best practices in using GTM … Read Full Post

A Roundup of New Tools for Digital Analysis

Cardinal Path blog post

Excerpted from Allison Hartsoe‘s blog post “The New Generation of Digital Analysis Tools” on online-behavior.com: A new generation of digital analysis tools is arriving. A generation where speed is king and customer data is united. If you’ve been buried with … Read Full Post


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