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Web Analytics

How to Keep Referral Spam and Bots out of Your Analytics Data

GA_Data

There are both good and bad people in the world of the internet… And, like always, some of the good guys spend a lot of their time trying to figure out how to stop the bad guys from causing trouble. … Read Full Post

Cardinal Path POV: Summarizing Google’s Key Product Updates

Cardinal Path Point of View: Ad Blocking

At the recent 2016 Google Performance Summit, we heard a number of announcements around Google’s advertising and analytics platforms. We’ve honed in on the analytics updates with a summary of what’s new and what’s ahead.   Some of the Google … Read Full Post

GOOGLE ANALYTICS AND SEARCH CONSOLE DATA INTEGRATION: Recent Google Analytics Update Provides Deeper Insights to Marketers

cockpit-crop

Where do you go when you want to understand how Google views your site? Whether you are looking for information on how Google crawls and indexes your site, how your landing pages are performing in search results pages or what … Read Full Post

Five Alternate Uses for Google Analytics Features

tracks

We’ve explored many uses and applications of Google Analytics including understanding your customers through behavioral flow reporting and running semi-automated tasks by using a solution that applies JavaScript inside the Google Chrome Console. We even wrote an ebook on Google … Read Full Post

How to measure engagement on websites without conversions

tape-measure

It’s relatively easy to measure and evaluate ecommerce sites that have easily-identifiable conversions, but what about websites that don’t sell products?  We explored estimating ROI on non-ecommerce sites that have online forms for users to complete, but what about websites … Read Full Post

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