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Web Analytics

3 Changes That Will Re-make Your Analytics

3 changes that will re-make your analytics

Cardinal Path consultant, industry thought leader, author and co-founder of the Digital Analytics Association, Andrew Edwards discusses the importance of moving to a tag management system paired with a data layer in his latest ClickZ article. Using a TMS removes … Read Full Post

Cardinal Path Point Of View: Ad blocking

Cardinal Path Point of View: Ad Blocking

Everyone’s talking about Apple’s newest version of its iOS mobile operating system, which enables users to install apps that block certain types of content – like ads and video. While the reactions have ranged from highly alarmed to measured, most … Read Full Post

Why Google Analytics Premium

Justin Cutroni at the 2015 Google Analytics Summit

If you are like many organizations, looking to make the most of your increasingly large data sets you may be considering a move to an enterprise-scale analytics platform like Google Analytics Premium. With higher data limits and many powerful advantages … Read Full Post

Why you need to look at Google BigQuery for your enterprise data

BigQuery for Big Data

It’s been a year since we held the last Google BigQuery webinar and a lot has changed in terms of how the tool is being leveraged by organizations to really take their data – both online and offline – to … Read Full Post

Connecting the Dots: Top 3 Cross-Device Tracking Methods

Cross Device Tracking Methods

One of the biggest challenges for digital marketers today is being able to connect the dots as consumers increasingly engage with their brand across a variety of devices in different settings. These days, it’s pretty common for people to browse … Read Full Post

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