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Web Analytics

Communicating with iframe for Google Analytics


Recently, we helped a client to create a system to prevent double counting on web pages with iframes. Depending on your background and situation, you may have already been exposed to various workarounds via articles such as this one by … Read Full Post

Data Activation

Marketing Technology Explostion

We hear the jargon at every conference: predictive, programmatic, personalization, lifetime value, DMPs, right-message-right-person-right-time and so on. Little wonder then that marketers get discouraged—those desirable end-states often seem so far from where the organization is today. Too often the gap … Read Full Post

How can publishers use their analytics data to save themselves?

Life saver

Continuously dropping advertising rates are the reason why so many print magazines and newspapers are struggling and disappearing from the media landscape. Publishers themselves have played a big role in the decline of ad prices by not making enough of … Read Full Post

How much of your web content is being consumed?

Image Attribution: Online Behavior, Measuring Page Velocity with Google Analytics, Dec 2015

One of the most common questions we get from marketers is, “How much of my website content is being consumed by my audience?” In order to truly answer this question, my colleague Alex Clemmons and I created a metric called … Read Full Post

3 Changes That Will Re-make Your Analytics

3 changes that will re-make your analytics

Cardinal Path consultant, industry thought leader, author and co-founder of the Digital Analytics Association, Andrew Edwards discusses the importance of moving to a tag management system paired with a data layer in his latest ClickZ article. Using a TMS removes … Read Full Post

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