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Web Analytics

Why Google Analytics Premium

Justin Cutroni at the 2015 Google Analytics Summit

If you are like many organizations, looking to make the most of your increasingly large data sets you may be considering a move to an enterprise-scale analytics platform like Google Analytics Premium. With higher data limits and many powerful advantages … Read Full Post

Why you need to look at Google BigQuery for your enterprise data

BigQuery for Big Data

It’s been a year since we held the last Google BigQuery webinar and a lot has changed in terms of how the tool is being leveraged by organizations to really take their data – both online and offline – to … Read Full Post

Connecting the Dots: Top 3 Cross-Device Tracking Methods

Cross Device Tracking Methods

One of the biggest challenges for digital marketers today is being able to connect the dots as consumers increasingly engage with their brand across a variety of devices in different settings. These days, it’s pretty common for people to browse … Read Full Post

The Big Data Mistake Big Companies are Making

The Mistake                   Companies

Recently, the Huffington Post published an article with the 12 Major Mistakes Companies Make with Big Data. Among the members of the Young Entrepreneur Council (YEC) who were interviewed, was David Booth, one of Cardinal Path’s Co-Founders and Senior Partners. In Dave’s … Read Full Post

The Top 10 Best Questions to Ask Your Agency about Data and Analytics

Top 10 Best questions to ask your agency

Agencies play a critical role in bringing the digital marketing of many large organizations and brands to life. Whether you’re evaluating your existing agency partner, looking to make a change, or it’s business as usual, optimizing your agency partnerships in … Read Full Post

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