Adobe Analytics

Automating your life with Adobe Analytics API data and R

You’re an advanced Adobe user. You know when to use Adobe Analytics, when to head over to the Data Warehouse, and when it is best to tap into Ad Hoc Analysis. But when does it make sense to pull your data into a platform like R, and what kind of fun can you have once … Read Full Post

Overview of Adobe Summit 2016

This year’s Adobe Summit had a central theme around “experiences” — delivering and enhancing our day-to-day experiences across many aspects of our lives.   Given Adobe’s pedigree as a data giant, it was only natural that data would play a central role in enabling these experiences.  Throughout the sessions at Summit, it was clear that … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).