Case study download

  • Yearly Budget in USD
  • This field is for validation purposes and should be left unchanged.
Our Success Stories

Safe Kids

Safe Kids Logo

Safe Kids Worldwide is a global organization dedicated to preventing injuries in children, the number one killer of kids in the United States. Around the world, a child dies from an unintentional injury every 30 seconds. And millions of children are injured in ways that can affect them for a lifetime. Safe Kids works with an extensive network of more than 600 coalitions in the United States and partners with organizations in 23 countries around the world to reduce injuries from motor vehicles, sports, drownings, falls, burns, poisonings and more.

Safe Kids Worldwide uses Google ad grants to raise its global profile

Safe Kids Worldwide initially started using Google AdWords and the Ad Grants program to help raise awareness, but internal marketing limitations and Google restrictions made it difficult for the organization to spend its initial $10,000 grant. Now, just 14 months after partnering with Cardinal Path, Safe Kids has drastically increased its Ad Grants budget and is effectively using the AdWords network to reach parents in more than 27 countries.

Want the full case study?

Want the full case study?

Copyright © 2014, All Rights Reserved. Privacy and Copyright Policies.