YouTube, founded in 2005, started out as the poster child for Web 2.0. In the years since it has gone on to become one of the Web’s largest, and most ubiquitous brands. The unrivaled leader in online video sharing and one of the largest social media websites, YouTube has massive traffic demands, ranked the third most visited site by Alexa.com.
Testing One of the World's Most Visited Websites
How do you change the culture of a social media giant? You show them results. In order to demonstrate to their own staff the potential of conversion testing, YouTube brought in Cardinal Path to show them how to design and run high-impact multivariate experiments to optimize conversion.THE CHALLENGE
Eager to promote their A/B & multivariate testing initiatives, YouTube sought to engage its staff in testing one of the most visited sites in the entire world. To demonstrate the power of conversion testing, they brought in Cardinal Path to design their initiatives.