Google's mission is to organize the world's information and make it universally accessible and useful. The first step toward fulfilling that mission came when our founders, Larry Page and Sergey Brin, working out of a Stanford University dorm room, developed a new approach to online search that quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine.
Digital Intelligence & Marketing Training
When Google was looking to train their Engage agencies on providing digital marketing and analytics services to their clients, they looked no further than Cardinal Path.
THE CHALLENGE
Google’s Engage program is designed to provide training, tools and support to agencies offering services to clients on the Google platform.
By reaching out to and enabling agencies across the world to offer professional services around Google products and services, end users get access to a powerful advertising solution while agencies continue to grow their businesses.
Training these agencies on both the finer tactical aspects of implementing and using Google products such as Google Analytics™ and Google AdWords™ as well as how to get into and drive the business of performing these services is a unique challenge of this outreach and education program.
THE SOLUTION
Our most seasoned speakers and trainers went on tour offering inspirational and tactical training sessions and seminars all over the world in support of the Google Engage efforts.
In North America, Cardinal Path worked with Google to plan and execute live, in person training events in major cities across the United States and Canada. Our experienced trainers and practitioners crafted multiple content tracks designed to reach different levels of audience experience and expertise while at the same time providing an opportunity for attendees to network with peers and share solutions and best practices.
"David Booth and Justin Cutroni delivered two seminars on Google tools to 400 SEM agencies in Athens, Greece. The seminars were of excellent quality and received 100% positive feedback by attendees, many of which became certified agencies right after these trainings."
-Maria Founta, Product Marketing Manager, Google Greece
-Maria Founta, Product Marketing Manager, Google Greece
In Australia and Southeast Asia, a series of similar events were held where Google and Cardinal Path presenters led hundreds of attendees through an agenda focusing on the importance of using data and analytics to drive digital marketing from the perspective of an agency.
Unlike many 'talk-fest' presentations I have been to in the past, on this occasion I came away with 3 pages full of To Do lists in all facets of our company's AdWords activities. In fact, a couple of techniques David explained were simply 'mind-blowing' and there is no other description.
-John Crago, Engage Member & Internet Marketing Solution consultant
-John Crago, Engage Member & Internet Marketing Solution consultant
THE RESULTS
Through these efforts, thousands of Engage members have been trained all around the world and the program continues to grow and expand.
Feedback from attendees continues to be outstanding across the board, reflecting both the extremely high quality and delivery of content as well as the usefulness of the sessions in taking clear next steps. Cardinal Path continues to train agencies around the world, providing those that attend with the tools and strategies they need to provide data-driven digital marketing services to their clients.