Provide strategic planning for client marketing efforts – define and implement strategy, objectives, targets, and measures
Evaluate business goals from client marketing team and develop display-media buying strategy
Build, update and deliver weekly and monthly reports, score cards, dashboards and key performance reports using Excel and BI tools
Optimize and continually reassess client buy performance, maintaining budget requirements and meeting ROI goals
Implement media buys on Microsoft Media Network platform as well as Google Display Network and experience utilizing and optimizing both platforms
Develop, plan, and execute search-marketing strategy (PPC/SEO) for clients, utilizing Microsoft adCenter and Google AdWords platforms.
Provide weekly, monthly, quarterly results to client and Cardinal Path stakeholders, identifying key ROI metrics
Provide EMEA Display and Search market insights, through client presentation and blog-writing efforts
Scope and design media proposals to developing Cardinal Path EMEA business engagements in market
Facilitate and deliver Google partner trainings, specifically with regards to Adwords Display and Search functionality, as well as Google Analytics
Provide technical support for conference attendees on Cardinal Path business tools and methodology
Deliver presentations on Cardinal Path tools and business intelligence to industry conference events
Qualifications:
Bachelor degree or equivalent in Economics, Marketing, Computer Science or related field
Microsoft Accredited Professional qualification
Microsoft Media Network / Atlas Admarket system experience
Google Analytics Individual Qualification
Google Adwords Display and Search Qualification
Minimum 3-5 years experience working for online vendor [Microsoft/Google/Yahoo preferred]
High-level expertise in Display Marketing strategies and experience measuring success of branding and direct response media campaigns across multinational inventory.
Ability to assess, optimize, and drive client improvement across CPC/CPA/Retargeting and profile targeting media buys
Heavy utilization and understanding of spreadsheet software such as Microsoft Excel
Has worked directly in EMEA market, and can demonstrate knowledge of display market nuances, particularly client landscape, seasonal trends, and advertising language differences
Proven experience in building and delivering presentation content tailored to appropriate audience across wide range of knowledge levels
Excellent communication skills and the ability to interact with all levels of end users and technical resources
Experience in designing a full training module complete with assessment
Ability to facilitate and deliver training program across multiple online media subjects to varying experience levels
Extensive travel experience in delivering trainings, presentations, and materials to multiple international regions
Cardinal Path is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.
