Marketing Coordinator

Department: Marketing

Cardinal Path is looking for a Marketing Coordinator to join their growing team. Cardinal Path hosts Google AdWords and Google Analytics seminars on a weekly basis across North America and is seeking a bright, energetic, creative and flexible individual to assist the Senior Marketing Coordinator with complete execution of the weekly seminars. The successful candidate will work closely with the Senior Marketing Coordinator to utilize social media in the advertising campaign and to develop new and creative ways of reaching the public. If you are motivated to deliver creative and innovative thoughts and enjoy coordinating various communication and marketing activities; you may be the right person to join this forward thinking marketing team.

Responsibilities

• To execute and analyze the success of marketing campaigns and advertisements.
• Develop realistic marketing strategies, objectives, targets and measures.
• Manage online marketing campaigns and publish write-ups on blogs and social networking websites. Initiate media opportunities.
• Assume responsibility for planning, maintaining, monitoring, updating, improving and expanding our outreach and social networking/media presence (Twitter, Facebook, flickr, LinkedIn, Wikipedia, blogs, etc.).

Qualifications

• A post secondary degree in Business Communication specializing in marketing OR 1-3 years experience in marketing.
• Fully Bilingual in French and English (written & oral) – ability to speak Spanish is an asset.
• Have a reasonable understanding of Google Analytics and Google AdWords.
• Event planning experience (trade shows, seminars etc.) is a definite asset.
• Strong understanding of new technologies and how they can be applied to marketing.
• Excellent copy writing skills – ability to rework technical text for a broader audience.
• Creative and innovative.
• Solid attention to detail.
• Team player – works to ensure team goals are met or exceeded.
• Ability to travel and obtain a valid passport as occasional travel within North America may be required.
• The right person for this position will have a drive to succeed, take ownership for their decisions, take direction well and will seek to learn new skills. Ideally the successful candidate will work out of the Ottawa office.